How to start converting conversations on Facebook Messenger

Srikant Kotapalli

Jan 27, 2021

Marketing on messaging apps is the new frontier in the digital battle for customer engagement and brands have wholeheartedly embraced messaging apps as the future. We kicked off our Messaging App Suite with WhatsApp Business API integration last year and now we are strengthening our position with the latest addition, Facebook Messenger.

It is a mobile-first world and messaging apps, being the most used apps on a mobile device, have stolen the show. Facebook Messenger or simply Messenger and WhatsApp (both owned by Facebook) top the list in the most popular messaging apps across the world. Facebook Messenger is the leading app in 57 countries and 1 in 7 people on earth uses it.

Table of Contents
  1. Enter Messenger Marketing and Start Converting Conversations

  2. Start Converting Conversations with Insider’s Newest Channel: Facebook Messenger

  3. 1. Acquire and Grow Subscribers

  4. 2. Send Enticing Messages

  5. 3. Track Performance

Enter Messenger Marketing and Start Converting Conversations

As it has a powerful social media appeal, Messenger receives a lot of engagement from individuals and businesses alike. For the enterprise marketer, this is highly attractive, as they can tap into the already active Facebook Messenger user base to improve conversions and engagement.

Start Converting Conversations with Insider’s Newest Channel: Facebook Messenger

Facebook Messenger is the latest addition to our Messaging Suite and along with Web Push WhatsApp Business API, Newsletter and Notification Center it will provide a comprehensive messaging solution to marketers.

Insider’s integration for Facebook Messenger will enable you to make the most of what the platform has to offer, from engaging with users through highly personalized messaging to lead generation.

Key Capabilities

  1. Acquire and Grow Subscribers
  2. Send Enticing Messages
  3. Track Performance

Insider’s integration helps marketers design and deliver personalized messages on Facebook Messenger with zero IT effort. As a result, marketers can be faster, more efficient and highly relevant in their direct interactions with their customers.

1. Acquire and Grow Subscribers

Speed Up Lead Generation with Engaging Features

Using Insider’s lead generation features like ‘wheel of fortune’, ‘scratch to win’ and ‘signup coupons’ you can collect subscribers for Facebook Messenger. Users will find this appealing as they can avail offers and deals on a platform they are already active on.

Additionally, you can engage your users to opt-in to receive cart updates on products that they visit by placing a simple opt-in with a DIY editor. You can then message customers with personalized cart recovery messages to help reduce cart abandonment.

Build Opt-in Templates with Action Builder. Faster.

Insider’s DIY Action Builder gives you the freedom to design your opt-in space and the ability to drag and drop it to your product pages. With an easy-to-use campaign editor you can write tailored messages, add images, dynamic product URLs and much more to build messages for Facebook.

2. Send Enticing Messages

Automated Messages

Send automated messages to bring your customers back to your website to complete an action such as cart checkout.

Cart Abandonment Recovery Messages

Bringing back users to complete their purchases through highly engaging and personalized reminders is a proven strategy. Send cart recovery messages with details of products abandoned in carts to improve conversions.

Broadcast Messages for Converting Conversations

With broadcast messages, you can send both promotional and non-promotional messages to users.

Promotional Messages: Engage customers through sales messages, discount coupons and much more. Deliver promotional campaigns directly to a user’s Messenger chat complete with interactive action buttons like ‘Browse Now’ or ‘Buy Now’. Promote new product collections with rich messaging including formats like carousels to showcase multiple products.

Non-Promotional Messages: Send non-promotional messages like news, updates, useful tips, inspiration from your blog posts or any valuable content to engage your subscribers.

Product Recommendations

Further increase revenue by sending highly relevant recommendations based on your users’ interests by leveraging strategies like user-based, most viewed, top trending or popular products.

Customer Feedback

Tap into valuable customer insights by sending interactive and engaging feedback/survey templates on Messenger chat.

3. Track Performance

Insider’s new messaging channel, Facebook Messenger comes with its own campaign analytics that will help you track all metrics of messages such as clicks, click-through-rate (CTR), and conversions.

Having a robust Facebook Messenger strategy in place will enable you to establish a two-way direct conversation with your customers and engage them on a channel where they are already active. Start growing your user base, increase engagement, and drive your digital growth from Acquisition to Activation, Retention, and Revenue with Facebook Messenger.

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Srikant is a seasoned product marketing leader with 15+ years of experience in building and marketing SaaS products. As VP of Product Marketing at Insider, Srikant is responsible for Insider's product positioning, GTM and analyst relations. When not working on product marketing projects, Srikant loves exploring the design and engineering of things