Success Story
How Yves Rocher created hyper-personalized customer experiences to achieve a 39% increase in ROAS and 7X ROI
Architect
Personalization
Smart Recommender
Gamification
7X
ROI
39%
increase
in ROAS
20%
increase in
CVR via Smart
Recommender
18%
increase in
CVR via Banner
Management
6%
increase in lead
generation via
Gamification
Industry
Beauty & Cosmetics
Category
Personalization
Channels
Onsite
Push Notifications
Cross Channel
Ads
Solutions
Architect
Smart Recommender
Banner Management
Wheel of Fortune
“Partnering with Insider has been incredible. From the support team to the platform and its solutions to the results, everything has exceeded my expectations. The 39% increase in ROAS has completely changed our ad strategy for the foreseeable future. My only regret is that we didn’t partner with Insider sooner.”
Digital Lead
Executive summary
Yves Rocher partnered with Insider to transform its online experience. By unifying its customer data with Insider’s CDP, Yves Rocher launched personalized product recommendations across Web and Mobile with Insider’s Smart Recommender, resulting in a 20% increase in CVR. They then used Insider’s Web Suite, including templatized banners and gamification, to achieve an 18% increase in CVR and a 6% boost in lead collection. By segmenting and targeting customers using Architect, Insider’s AI-powered omnichannel journey solution, Yves Rocher increased ROAS across Facebook and Google by 39%. Overall, Insider’s range of personalization solutions helped deliver 7X ROI for Yves Rocher.
About Yves Rocher
Founded in 1959, Yves Rocher is a trailblazer in botanical beauty, seamlessly combining environmental consciousness with skincare innovation. The leading French beauty brand crafts products with 100% organic ingredients, promoting sustainability and natural beauty. From skin-enhancing cosmetics to eco-friendly packaging, Yves Rocher’s commitment to both glamor and green living sets it apart in the beauty industry.
USE CASE #1
Leveraging micro-segments and omnichannel journeys to increase ROAS by 39%
The challenge
As part of its renewed efforts to optimize advertising spend and boost revenue, Yves Rocher was looking for a solution that could leverage real-time customer data to identify and engage only the most receptive audience segments and avoid wasted spend. It needed to increase ROAS, and fast.
The solution
Insider suggested the beauty brand unify its customer data into Insider’s platform, where it could then leverage more than 120 micro-segments and AI-powered predictive segments to enable laser-focused targeting and optimize ad spend. The team then built a data-driven omnichannel paid ad strategy using Architect, Insider’s journey orchestration solution, to automatically send ads to only customers most likely to make a purchase, based on their previous behaviors and predictive algorithms.
The results
39%
increase in ROAS
7X
ROI
USE CASE #2
Revitalizing limited-time offer promotions to increase CVR by 4.78%
The challenge
Yves Rocher wanted to increase conversion rates and knew that helping customers easily find and purchase more products was a great way to do this. The brand also knew returning customers regularly visited the site with a specific product in mind and didn’t spend much time browsing. And, with thousands of products on offer, it needed an effective way to help customers discover the most relevant products for them, fast.
The solution
Insider’s growth experts helped Yves Rocher launch Smart Recommender, Insider’s AI-powered product recommendation solution. Smart Recommender combined AI and machine learning to show relevant product suggestions to each unique visitor, based on algorithms such as trending products, recently viewed items, location-based bestsellers, and often purchased together.
The results
20%
increase in CVR via
Smart Recommender
USE CASE #3
Leveraging Insider’s Web Suite to increase CVR by 18% and lead generation by 6%
The challenge
As well as product discovery, Yves Rocher’s overall website was performing poorly. Key metrics like conversions, AOV, and lead generation were low, and the bounce rate was high. The beauty brand knew it needed to deliver a more engaging, personalized experience to encourage its visitors to stay onsite for longer and take action.
The solution
Yves Rocher again leveraged micro-segments on its own website with Insider’s Web Suite, building personalized banners customized for new and returning website visitors. To further address bounce rates and increase acquisition, Insider also recommended using Web Suite’s gamification templates for exit intent to grab visitors’ attention if they began navigating away from the site. The Wheel of Fortune exit pop-up encouraged customers to leave their email, providing Yves Rocher with an additional touchpoint to reach prospects and turn them into customers.
The results
18%
increase in CVR via
Banner Management
6%
increase in lead
generation via Gamification
Summary
“We’ve achieved a complete overhaul of our onsite engagement strategy, and our personalization methods are more fluid now than ever before. Insider’s platform is complete with all the tools we need to unify our user data, and its AI-powered user segmentation capabilities make it possible to engage each user with contextual recommendations. ”
Brand Head
Favorite feature
Architect
Yves Rocher loves Architect, Insider’s omnichannel journey builder. Building personalized, omnichannel customer journeys enabled the beauty brand to achieve a 39% increase in ROAS.
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