Success Story
How VETC achieved full digital onboarding in just 10 days and tracked 100+ custom events with Insider
App Personalization
Architect
40 days
full migration completion
10 days
from kickoff to go-live
100+
custom events tracked
Industry
Automotive
Services
Themes
Digital Transformation
Personalization
Channels
App Personalization
App Push
Email
Tools
Architect
Upsert API
Integration Wizard
Within just 40 days, we completed the entire project—including full integration and campaign activation across Email and App—achieving the fastest onboarding and accelerated time-to-value (TTV) in our company’s history. With Insider’s support, we integrated over 100 custom events, gained full visibility across the user journey, and activated multichannel journeys that drove a significant uplift in user engagement and retention—transforming our digital experience for millions of drivers.
Nguyen Manh Hung
Marketing Manager
Executive summary
VETC, Vietnam’s leading electronic toll collection operator, partnered with Insider to accelerate its digital transformation and deliver personalized experiences to millions of drivers. By leveraging Insider’s Architect, Predictive Audience, and App Personalization tools, VETC completed onboarding and full data integration in just 10 days — tracking 100+ custom events and automating user journeys across every key touchpoint. This rapid transformation enabled VETC to engage users in real time, boost activation rates, and set a new standard for agility in the automotive services sector.
About VETC
VETC Electronic Toll Collection Company Limited is Vietnam’s leading ETC operator, managing toll systems on major roads and expressways nationwide. As a subsidiary of TASCO JSC, VETC’s mission is to provide seamless, convenient toll payment solutions for millions of drivers across the country. The VETC app streamlines every journey, supporting automatic road toll payment and a frictionless user experience.
Why Insider?
VETC chose Insider for its unmatched speed, local expertise, and hands-on support. As a company new to digital transformation, VETC needed a partner who could move fast and guide them through every step — from data planning to campaign activation. Insider’s team provided daily check-ins, rapid training, and seamless integration, empowering VETC to launch personalized journeys across all digital channels within record time.
USE CASE #1
Accelerating Digital Transformation With Full-Funnel Integration In 10 Days
The challenge
VETC needed to rapidly launch a personalized digital experience for millions of drivers, despite facing common enterprise roadblocks: scattered data, limited internal product knowledge, and a tight timeline. As a pioneer in Vietnam’s traditionally offline automotive services sector, VETC also had to navigate the complexities of digital transformation in an industry unaccustomed to such change.
The solution
Insider partnered closely with VETC to simplify and accelerate every step of the transformation process. The Insider team provided daily, action-oriented support, co-built data plans and customer journey scripts, and enabled seamless integration via Upsert API. VETC’s team trained intensively on Insider’s CDxP suite, aligning tightly around clear execution milestones. Within just 10 days, they tracked over 100 custom events, enabling full-funnel automation across app, email, and other channels.
The results
10 days
from kickoff to full data integration
100+
custom events implemented
USE CASE #2
Driving Active User Rates With Automated Journeys
The challenge
VETC struggled with low user activation and retention. The main challenge was to reactivate users across fragmented stages of the customer journey, as many users downloaded the app but failed to complete key steps like registration, eKYC, or wallet linking.
The solution
Using Insider’s Architect, VETC built automated, multichannel journeys that targeted every critical moment in the user lifecycle. This included sending reminders to users who downloaded but didn’t register, nudges to those who completed eKYC but hadn’t linked their wallet, and re-engagement messages to inactive users. All communications—via push notifications, in-app messages, and email—were triggered by real-time user behavior.
The results
50.4%
open rates
3.69%
CR
40+
journeys live
in 30 days
Summary
With Insider’s comprehensive personalization and automation suite, VETC achieved Vietnam’s fastest digital onboarding, tracked the entire user journey with 100+ custom events, and activated high-impact user journeys across every digital channel. This partnership set a new benchmark for digital transformation agility in the automotive services industry.
Looking ahead
VETC plans to extend personalized engagement to new channels and expand Insider’s solutions across the entire TASCO group. By scaling Insider’s technology, TASCO aims to deliver seamless, data-driven experiences for customers in the automotive, insurance, and hospitality sectors, setting new standards for digital excellence.
Favorite feature
Integration Wizard
VETC’s favorite feature is the Integration Wizard, which made the entire integration process exceptionally easy. It allowed the team to seamlessly integrate and test even custom events, providing step-by-step guidance—including thorough testing—to ensure everything was completed smoothly and efficiently.
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