Ingatlan sets up seamless communication with B2B clients throughout their journey
Ingatlan realized there were gaps in its B2B communication. There was a lack of communication automation with real estate and private advertisers. This, in turn, was creating roadblocks in relaying information to them about upsell opportunities or selling new service packages. What Ingatlan was looking for was an effective and seamless journey using different channels, to reach out and engage real estate agents.
Insider analyzed the company’s challenges and implemented its journey orchestration tool, Architect, to engage its clients (real estate agents) through appropriate channels, be it web push notifications or Emails. This included sending reminders and follow up communication.
If an agent or a private user submitted an advertisement to be posted on the website, Architect engaged with them to encourage them to buy additional features.
Insider’s product development team added new features to the tool to increase its functionality and adjust it for data integration.
With the assistance of Architect, Ingatlan was able to automate its user journeys, sell its products more effectively, and create a new web push communication channel with its B2B clients.