13.86%
Welcome
Journey CR
22%
Reminder
Journey CR
7.14%
App
Push CR
Industry
Health
Category:
Omnichannel Engagement
Channels
App Push
Architect
Tools
Sirius AI
Send Time Optimization
Next Best Channel
TailorOne API
Insider helped us go live in just 7 weeks, but what really impressed us were the immediate business results. With conversion rates of up to 22% on e-prescription reminders and double-digit uplifts across welcome and reactivation journeys, we saw a measurable impact on patient engagement and long-term retention. Insider’s onboarding and support meant we could deliver revenue-driving results without heavy development work.
Maximilian Achenbach
CEO
Executive summary
gesund.de, Germany’s leading health app, partnered with Insider to orchestrate personalized, omnichannel journeys that drive patient engagement and retention. Leveraging Architect, Insider’s journey builder, and native API integrations, gesund.de rapidly launched targeted campaigns across email, app push, and web. Within 7 weeks, they achieved a 22% conversion rate on e-prescription reminders, a 13.86% Welcome Journey conversion rate, and successfully re-engaged lapsed users – all without complex development or manual processes.
About gesund.de
gesund.de is Germany’s most popular health app, connecting users to local pharmacies, doctors, and medical supply stores through a single digital platform. The app enables users to manage e-prescriptions, order medications, collect PAYBACK points, and access personalized health services-combining digital convenience with trusted local care. With nearly two million app downloads, gesund.de is at the forefront of digital healthcare in Germany, empowering users to manage their health securely and efficiently.
Why Insider?
gesund.de selected Insider for its ability to unify omnichannel engagement – including app, email, push, WhatsApp, and SMS – within a single platform. Insider’s flexible APIs and expert support enabled rapid integration with gesund.de’s app, CRM, and e-prescription systems. The onboarding team accelerated time-to-value, helping gesund.de launch their first journeys in just 7 weeks and immediately realize measurable improvements in patient engagement and retention.
Driving Early Engagement with a Personalized Welcome Journey
The challenge
As with many digital health platforms, new users needed extra guidance to quickly discover all the valuable features Gesund.de provides. Without structured onboarding, there was an opportunity to accelerate adoption of key app functions and build long-term engagement from the very first interaction.
The solution
Insider’s Architect enabled gesund.de to deliver a personalized Welcome Journey immediately after registration. Emails educated users on app benefits and navigation, using behavioral triggers and AI-optimized send times. No incentives were used – only value-driven messaging to foster trust and organic engagement.
The results
13.86%
conversion rate from Welcome Journey emails
7 weeks
time-to-value (TTV)
Boosting Prescription Adherence with
E-Prescription Reminders
The challenge
Chronic patients frequently missed timely prescription refills, leading to poor app engagement and increased risk of churn. In the health app vertical, missed refills can have serious consequences – not only for user retention but also for patient health outcomes and long-term trust in the platform. Without timely reminders and personalized support, patients are more likely to disengage, seek alternatives, or experience lapses in their medication routines.
The solution
By leveraging anonymized app and CRM insights, Insider identified frequent users and triggered highly relevant push notification journeys based on each patient’s usage patterns. These reminders were carefully timed to align with patient needs, ensuring users received helpful prompts when they were most likely to take action.
This approach not only reinforced the value of the gesund.de app but also enhanced patient loyalty by offering proactive, personalized support throughout the prescription lifecycle.
The results
22%
conversion rate on e-prescription
reminder push notifications
Winning Back Inactive Users with Automated Incentives
The challenge
Many previously active users had become inactive over the past 6 months, risking long-term churn. In the highly competitive health app vertical, losing engaged users not only impacts growth but also undermines the app’s mission to support ongoing patient health and medication adherence. Traditional reactivation methods were time-consuming and often failed to deliver the personalized experiences needed to motivate health-conscious users to return to the platform.
The solution
gesund.de launched a reactivation email campaign using Insider’s platform integrated seamlessly with the TailerOne API. This enabled automated personalization at scale, allowing each lapsed user to receive a unique, relevant coupon code without manual processing. The entire process required minimal development involvement, making it easy for the team to re-engage lapsed users efficiently and effectively.
Increasing App Engagement with Always-On Push Retargeting
The challenge
Earlier push campaigns suffered from limited engagement, as content and timing were not yet optimized for user preferences. In the health app vertical, generic or poorly timed notifications can quickly lead to notification fatigue, causing users to ignore important updates or even disable push permissions altogether. This not only reduces opportunities for timely health interventions but also makes it harder to maintain consistent user engagement and support ongoing patient needs.
The solution
With Insider, gesund.de was able to create personalized app push notifications using dynamic content, emojis, and optimal send times – powered by Insider’s AI. This approach ensured each message was both relevant and engaging, tailored to individual user behaviors and preferences. Improved timing and relevance led to significant uplift in engagement rates and user satisfaction. The new strategy was implemented as part of the initial go-live, enabling gesund.de to see results within just 7 weeks.
The results
7.14%
conversion rate on app push campaigns
Summary
With Insider’s unified platform and advanced personalization capabilities, gesund.de transformed its CRM and engagement strategy – delivering targeted, omnichannel journeys that drive real business results. The team rapidly improved patient onboarding, prescription adherence, and user reactivation, all while minimizing manual effort and accelerating time-to-value.
Looking ahead
gesund.de plans to deepen hyper-personalization and expand into conversational CX with AgentOne, further enhancing patient engagement and support across channels.
Favorite feature
Integration Hub
gesund.de’s favorite feature is Integration Hub, which allows them to connect multiple platforms such as TailorOne and integrate data within minutes - without manual work. This seamless, native integration capability accelerates campaign launches, ensures data consistency, and empowers the team to activate real-time personalization effortlessly across all channels.
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