80%
opt-in rate
via App Push Notifications
Unified view of customer data
Increase in CLTV
Industry
Financial Services – Insurance
Themes
Unified Customer Data
Cross-Sell
AI-Powered Segmentation
Customer Data
Channels
App Push
Architect
Web
Tools
CDP
Smart Recommender
AI Segmentation
Push Notifications
“Data privacy rules and complex sales cycles made it hard for us to get a complete customer view. Insider solved this with real-time server-to-server integration and encrypted IDs, letting us securely build precise segments and deliver more effective customer journeys. We were also delighted to find that Insider lived up to their promise of a fast and effortless integration. It was so easy to get up and running, with the platform delivering ROI within days.”
Vice President, Digital Banking
Why Insider
Allianz is a global leader in digital financial innovation, always ahead in adopting technology to deliver truly personalized, timely, and secure experiences. They chose Insider for its unified data platform and AI segmentation, enabling seamless omnichannel personalization and marketing autonomy. Insider’s robust security and encryption features allowed quick onboarding, empowered marketing teams, and ensured compliance – accelerating ROI while maintaining full control over customer data.
Executive summary
With customer experience now surpassing price and product as a differentiator for insurers, Allianz partnered with Insider to transform fragmented data into a unified profile powering every digital touchpoint. Insider’s AI-driven platform lets Allianz build real-time 360° views of each customer, predict intent and preferences, and activate hyper-relevant engagement strategies across channels. As a result, Allianz quickly delivered standout experiences and generated measurable results, setting new standards for personalization and ROI in insurance.
About Allianz
Allianz is one of the world’s leading financial services providers, with a vast network across 4,000 agencies, 1,500 branches, and 7,200+ contracted institutions in over 60 countries. The company is committed to securing customers’ financial futures with a focus on agility, digital innovation, and exceptional service.
USE CASE #1
Using Insider’s Customer Data Platform for a 360-Degree View of Each Customer
The challenge
Insurance marketers face complex sales cycles, strict privacy rules, and fragmented data, making it hard to deliver personalized experiences fast. Allianz needed a unified, marketer-friendly platform that could centralize customer data and support agile, data-driven strategies.
The solution
Allianz implemented Insider’s Customer Data Platform to unify data from all digital touchpoints into a single actionable profile. The CDP’s AI interpreted behavioral data in real time, identifying needs and predicting next best actions. Marketers could now create precise segments on their own, launch targeted campaigns, and immediately apply insights – all without heavy IT involvement. This streamlined setup quickly unlocked personalization at scale and accelerated ROI.
“Insider gives us the unified customer view we were searching for. The platform offers real-time server-to-server integration and an encrypted identification approach, which gives us the security and freedom to create precise AI-powered segments and use them to build better customer journeys.”
Marketing and Service Design Group Head
USE CASE #2
Driving Engagement and CLTV with AI-Powered Opt-Ins and Segmentation
The challenge
To maximize CLTV, Allianz needed to reach customers with timely, relevant updates – especially at moments like renewals. The team wanted to drive opt-ins for push notifications and re-engage policyholders using hyper-personalized, behavior-based messaging.
The solution
Allianz collaborated with Insider’s growth experts to launch an App Push Notification strategy powered by AI segmentation. Using unified customer profiles and predictive analytics, they identified the right moment and message for each user to encourage opt-ins and drive repeat engagement. Personalized push campaigns reminded policyholders about upcoming renewals and introduced relevant offers, ensuring communications matched each customer’s interests and maximizing the likelihood of action.
The results
80%
opt-in rate
via App Push
20%
higher opt-in rate than industry average
in CLTV
Summary
By switching to Insider, Allianz overcame data silos and technical complexity, gaining a unified, real-time view of every customer. AI-powered segmentation unlocked advanced personalization and engagement strategies, resulting in an 80% opt-in rate and industry-leading marketing performance – all with rapid, low-friction implementation.
Looking ahead
For the last six years, Allianz has trusted Insider to help them deliver incredible digital experiences for their customers. The leading insurance brand continues to innovate with Insider, exploring new channels like WhatsApp Commerce and journey orchestration with Architect. These initiatives deepen personalization, enhance engagement, and boost customer value across the entire insurance lifecycle
Favorite feature
AI-powered segmentation
Allianz’s favourite feature is Insider’s AI-powered segmentation, which enables precise targeting and relevance by utilizing a unified, real-time customer profile. This empowers their marketing teams to act fast, personalize easily, and achieve outstanding conversion results.
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