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Target a defined set of customer for best outcome

According to a report from McKinsey, telcos should employ personalisation to reach their customer, boost ARPU. All too often, data collection projects can become siloed within the world of IT, which limits their value. To unlock the potential of personalization and CVM, business use cases need to drive the data.

It is imperative that Telcos are able to place an actionable on top of the 

Rather than letting “a thousand flowers bloom”, personalisation leaders target a more narrowly defined set of customer outcomes and use cases that support them.


From email to mobile apps to call centers, your messaging has to stay consistent and work together to tell a story and inspire consumers to take action. 

From advanced analytics that can pinpoint critical areas of improvement to 360-degree views of the customer journey, marketers can better understand their campaigns’ performance and what customers (really) want. 

Orchestrate individualized cross-channel journeys that convince, convert & build loyalty, dive deep into Orchestration features here.

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Gamified lead capture campaigns are a great way to engage with customers coming to your website from paid channels and decrease your customer acquisition cost (CAC). Integrating gamified lead capture into your digital experience enables you to engage users with visually enticing splash screens.

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Ready to Learn More?

If you would like to discuss how any of these strategies would bring value to customer experience, don’t hesitate to get in touch.


Meruyert Didar
Digital Growth Associate

+65 8128 3283

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