Drive sales with irresistibly personalized beauty shopping experiences

Bring tailored in-store beauty expertise to your digital channels. Leverage unified customer data to deliver the right experience and products to your online shoppers, every time. Turn one-off buyers into loyal brand advocates with unique, AI-driven experiences across every channel.

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Trusted by 1,200+ retailers and brands from high-growth businesses to global enterprises

Taking the in-store beauty experience online with 360-degree customer profiles

Track 120+ different traits and attributes in Insider’s CDP to better understand your beauty shoppers’ behaviors, preferences, routines, wants, and needs. Then combine that data with AI-driven segmentation and predictive analytics to craft relevant journeys to ensure you become your customers’ go-to cosmetics brand.

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Gather zero and first-party data with interactive experiences

Use engaging, interactive experiences to collect data on your customers’ biggest beauty concerns, skincare routine, or formula preferences.

Leverage gamified surveys, interactive AMP-powered email experiences, and real-time surveys to collect first-party data to help you quickly guide customers to the right products for them.

Gather zero and first-party data with interactive experiences​

Use engaging, interactive experiences to collect data on your customers’ biggest beauty concerns, skincare routine, or formula preferences.

Leverage gamified surveys, interactive AMP-powered email experiences, and real-time surveys to collect first-party data to help you quickly guide customers to the right products for them.

Revenue-driving personalized experiences across every channel​

Deliver tailored content, offers, and discounts based on customers’ past and predicted behavior to bring back customers, maximize profitability, and drive conversions.

Increase lead collection with gamification

Launch ready-made gamified experiences, including Wheel of Fortune, Scratch Cards and Pick a Gift, to increase lead collection and drive opt-ins.

Drive-conversions with social proof

Show shoppers what other beauty enthusiasts love. Display social proof across your website to speed up time to purchase and increase sales.

Boost loyalty with
real-time reminders

Trigger replenishment reminders across your customers’ favorite channels to increase customer loyalty, CLTV, and boost revenue.

Revenue-driving personalized experiences across every channel

Deliver tailored content, offers, and discounts based on customers’ past and predicted behavior to bring back customers, maximize profitability, and drive conversions.

Increase lead collection with gamification

Launch ready-made gamified experiences, including Wheel of Fortune, Scratch Cards and Pick a Gift, to increase lead collection and drive opt-ins.

Drive-conversions with social proof

Show shoppers what other beauty enthusiasts love. Display social proof across your website to speed up time to purchase and increase sales.

Boost loyalty with
real-time reminders

Trigger replenishment reminders across your customers’ favorite channels to increase customer loyalty, CLTV, and boost revenue.

“The main goal was to build easy communication with our most loyal customers for promos. As a brand, we have lots of promo activities on a monthly basis, and Insider helps us cover all of them without impacting our revenue.”

Digital Manager

Sephora

“​​Insider has enabled us to deliver highly personalized and AI-driven segmented experiences to improve our conversion rates by up to 78% from some campaigns.”

Head of Ecommerce

Avon

“We reached a level of digital maturity where we wanted something more from our optimization and experimentation, and to deliver more for our customers. We use Insider to drive personalization and deliver the great customer experiences our customers have come to expect from Clarins.”

Ecommerce Trading Manager

Clarins

“I love to work with Insider. They offer amazing customer experience. The Account managers are proactive and up to date with the newest trends. Many [of] our systems are quite outdated and with Insider we have the flexibility to activate so many use cases and solutions that otherwise wouldn’t be possible.”

Digital Commerce Manager

Estee Lauder

Read more 5-star reviews for happy customers on G2 

Help shoppers find what they're looking for with AI-powered product discovery

Eureka

Insider’s site search and merchandising solution leverages advanced data analytics and AI to recommend search results based on a user’s behaviors, previous actions, and predicted behavior.

Eureka’s Natural Language Processing (NLP) understands the intent and context of every search query, empowering customers to find precisely what they’re looking for in the quickest time.

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InStory

Insider’s site search and merchandising solution leverages advanced data analytics and AI to recommend search results based on a user’s behaviors, previous actions, and predicted behavior.

Eureka’s Natural Language Processing (NLP) understands the intent and context of every search query, empowering customers to find precisely what they’re looking for in the quickest time.

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Product Recommendations

Insider’s site search and merchandising solution leverages advanced data analytics and AI to recommend search results based on a user’s behaviors, previous actions, and predicted behavior.

Eureka’s Natural Language Processing (NLP) understands the intent and context of every search query, empowering customers to find precisely what they’re looking for in the quickest time.

Learn more

Eureka

Insider’s site search and merchandising solution leverages advanced data analytics and AI to recommend search results based on a user’s behaviors, previous actions, and predicted behavior.

Eureka's Natural Language Processing (NLP) understands the intent and context of every search query, empowering customers to find precisely what they’re looking for in the quickest time.

Learn more

InStory

InStory is a product discovery solution for mobile. Showcase your products in a familiar, thumbnail-to-fullscreen social media story format that delights and engages shoppers’ attention.

Whether targeting anonymous users or engaging return shoppers, use InStory to deliver AI-powered, personalized recommendations to help consumers discover new hero products and the latest innovations in cosmetics.

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Product Recommendations

Increase AOV and build an impactful upsell strategy with tailored product recommendations across all channels driven by customer intent, real-time behavior, and past purchase history.

Leverage cutting-edge recommendation algorithms, including "Frequently purchased together," "Other shoppers loved," and "Shop similar items" to help customers discover even more products they’ll love.

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Launch campaigns faster with 50+ ready-made templates

No time? No problem. With Insider, you’ll gain access to 50+ ready-made templates to launch successful, goal-driven campaigns in just a few quick clicks. Fast-track conversions, boost AOV, and build stronger customer loyalty with templates designed for any business objective in —all without IT support!

Turn one-off customers into brand advocates with relevant, timely
cross-channel journeys

Leverage real-time customer data to deliver compelling, consistent messaging across 12+ channels, from web and WhatsApp to email and SMS. Architect, Insider’s cross-channel journey orchestration tool empowers you to launch impactful cross-channel journeys from a single platform, so you can engage your beauty shoppers wherever they are.

Discover journey orchestration

How MAC Cosmetics achieved 17X ROI with cross-channel journey orchestration and gamification

“No one should think twice about choosing Insider. Their expert team doesn’t just think ‘outside of the box’ they think very, very far away from any box—and it shows in their innovative solutions.”

ECommerce Executive at MAC Cosmetics

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What could you achieve with Insider?

Wouldn’t you like to generate more revenue and growth from your customer experience initiatives? Leave your details below. One of our experts will be in touch shortly.

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Loved by brands, trusted by analysts ❤️

Insider tops G2's Winter’25 reports as a Leader across 10 categories

G2 has rated Insider the #1 Omnichannel Experience and Customer Engagement Platform. Insider also tops the charts as the #1 Leader in Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, E-commerce Search, Customer Journey Analytics, Marketing Automation, and more.

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Insider named Leader in the Gartner Magic Quadrant™ for Personalization Engines

Insider achieved the highest scores in all three personalization use cases—Marketing (3.99/5.0), Digital Commerce (4.11/5.0), and Services and Support (3.94/5.0), in the 2023 Gartner Critical Capabilities for Personalization Engines Report.

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Insider named leader in IDC MarketScape for Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023

According to IDC, Insider supports “an impressive array of omnichannel marketing tactics including email marketing, website personalization, push notifications, and in-app messaging.”

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Frequently asked questions

Leverage digital channels to promote and sell products, use strategies like SEO, social media, and email marketing to reach and engage potential customers. And partner with a marketing automation platform such as Insider to streamline your beauty and cosmetics marketing efforts and access unified customer data and build omnichannel journeys in one platform.

Marketing automation for beauty and cosmetics involves leveraging tools like customer journey orchestration to streamline and personalize the customer experience.

Marketing automation is crucial in the beauty and cosmetics industry to efficiently manage customer touchpoints, personalize interactions, and nurture customer relationships, ultimately enhancing brand loyalty and driving sales.

Personalization in beauty marketing means tailoring content, recommendations, and experiences based on individual preferences, purchasing history, and behaviors, creating a more engaging and relevant connection with the audience.