A year in review: A look back at 2017

Chris Baldwin

Jan 30, 2018

A year in review: A look back at 2017 Featured Image
Chris Baldwin

Jan 30, 2018

With the start of the new year, let’s take a moment and remember 2017

During watershed moments, it’s crucial that we take a step back to contemplate on our achievements and the road that led us to where we are, and where we want to be. And 2017 was such a road for Insider, with our growth rate reaching the outstanding mark of 200%.

Such remarkable growth was only made possible with the hard work of our relentless team of 220 A-players. We now speak to a global market in 17 languages and 12 different time zones. In 2018, we’ll see these numbers grow even further as we’ll continue to focus on hiring the best talent in the markets we expand to.

2017 was also a year of bolder moves. We expanded our technologies and culture to the exciting and challenging markets of Japan and Korea, strengthening our position within the competitive Asian market. We also completed the foundation of our new engineering team in Ukraine, that will power up new robust categories and products we’re currently developing, driving conversion and acquisition optimization across multiple channels, empowering customer experiences for over 300 leading brands across the globe.

We continued our mission to develop impactful and frontline technologies, creating a new category that connects conversion and acquisition optimization into a unified platform. One of our latest products, Predictive Ad Audiences, launched last year, helps marketers push predictive segments into third-party ad platforms, such as Facebook, Google, and Yandex.Direct, increasing the efficiency of their ad spend.

At Insider, one of our core values is care, that’s why we do our best to nurture the needs of our partners in the 15 regions that we are present. While we speak to a global market, we’re constantly looking after local demands; this can be seen in the number of events we attended throughout the year. We were keynote speakers in prestigious technology and industry meetings, such as the Oborot Conference and Praktika Days in Russia, the CET and eTravel Summit in Dubai, the 6th Retail Channels Forum in Poland, eTail Asia and Digital Travel in Singapore, TIA and IESE in Jakarta, and many more.

Following our success in creating unparalleled impact harnessing new technologies for digital marketers and customers across the globe, we were awarded the 100 Red Herring Europe and listed in the 100 Hottest Startups of 2017 by WIRED Magazine.

Looking ahead, 2018 will be a year of great dividers. We’ll focus on the creation and further development of deeper technologies that will reshape customer experiences and drive loyalty and growth for brands across the globe.

Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.