103%
uplift in mobile CR
33.42%
higher AOV
50%
increase in
lead collection
rate
Industry
Retail – Fashion
Themes
Customer Retention
Personalization
Conversion Optimization
Channels
Web
Mobile
Email
Tools
CDP
Gamification
Lead Collection
Smart Recommender
“Switching to Insider was a turning point for us. With our previous tool, Antsomi, we faced high costs and poor ROI, which diminished trust in CDP technology. Insider’s actionable CDP and expert support helped us rebuild that trust and achieve measurable results like higher conversion rates and increased average order value.”
Bùi Thị Thùy Linh
Senior Digital Marketing Manager
Executive summary
HPI switched from Antsomi to Insider to address critical pain points in customer retention and conversion optimization. Antsomi’s poor ROI and high costs had left the brand skeptical about CDP technology. However, Insider’s actionable CDP empowered the team to deliver personalized engagement across channels while driving measurable results like a 50% increase in lead collection rate, a 103% uplift in mobile conversion rates, and a 33% higher AOV—all within one month.
About HPI
Founded in 1989 by fashion enthusiast Bùi Văn Phúc, Hoang Phuc International has grown into a trusted name in Vietnam’s fashion retail industry. The brand specializes in distributing renowned international fashion labels and is dedicated to delivering high-quality products and exceptional customer experiences.
Why Insider?
Before partnering with Insider, Hoang Phuc International (HPI) struggled with its previous tool, Antsomi, which delivered poor ROI, high costs, and underwhelming performance. These challenges eroded trust in CDP technology and left the team questioning the value of marketing automation.
Insider stood out by offering a robust CDP that provided a single customer view and enabled consistent, personalized engagement across channels. With actionable insights and expert guidance from Insider’s customer success team, HPI achieved fast adoption of the platform and quick time-to-value. The partnership resulted in measurable business outcomes, including a 103% uplift in mobile CR and a 33% increase in AOV for returning customers.
USE CASE #1
Increasing Lead
Collection Rate by 50%
The challenge
HPI faced a high bounce rate with anonymous users leaving the website without engaging further. Additionally, first-time purchasers often did not return for subsequent purchases.
The solution
Insider implemented a Gamification Lead Collection Form targeted at users who had just completed a purchase. This interactive approach encouraged users to provide their contact information while incentivizing them to return for another purchase.
The results
50%
increase in lead collection rate
63%
CTR on lead forms
2.5%
CR for second purchases
33.42%
higher AOV
USE CASE #2
Boosting Mobile Conversion Rates by 103%
The challenge
35% of users viewed products but dropped out of the website without making any purchases. Additionally, Hoang Phuc struggled with achieving higher AOV per transaction.
The solution
Insider introduced the Smart Recommender tool on product pages to encourage users to explore more items, thereby increasing engagement and driving conversions.
The results
103%
uplift in mobile conversion rates
16%
increase in AOV per transaction
4.8%
average conversion rate for campaigns
Summary
With Insider’s advanced personalization tools like Gamification Lead Collection Form and Smart Recommender, HPI successfully tackled key challenges in user retention and conversion optimization. These efforts resulted in significant uplifts across critical metrics, solidifying their position as a leader in Vietnam’s fashion retail industry.
Looking ahead
HPI plans to expand its use of Insider’s tools by exploring additional personalization features such as Eureka for AI-powered site search optimization.
Favorite feature
Smart Recommender
HPI’s favorite feature is Smart Recommender due to its ability to drive personalized product discovery and significantly boost conversion rates on mobile devices.
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