Insider Newsroom
October 10, 2023
Indonesia’s Leading Brands, Including Otten Coffee, Matahari Department Store, and Adira Finance celebrate impressive growth and major milestones in partnership with Insider
[JAKARTA, SEPTEMBER 2023] – Insider, the industry-leading marketing platform for building individualized, cross-channel customer experiences, is delighted to celebrate milestone partnerships and their latest achievements with some of Indonesia’s best-loved brands, including Otten Coffee, Matahari Department Store, and Adira Finance.
Trusted by over 1,200 global brands—including one-third of Fortune Global 500 brands—Insider recognizes the value of each impressive client milestone and is proud to join partners in celebrating up to 6 years of working together to drive growth.
“It’s a pleasure to celebrate such long-lasting partnerships with some of Indonesia’s best-loved brands. Many of our customers have been with us for many years, in some cases up to, five years in this region. Their trust and support is a huge testament to the power of our platform,” said Harris Naga Putra, VP of Growth at Insider. “We built Insider to help make marketing feel more manageable and to improve the day-to-day life and productivity of marketers worldwide. The long-lasting nature of these relationships highlights the value our platform brings, and witnessing our clients drive continuous growth and revenue is great to see.”
Despite a challenging economy, Insider remains a driving force behind the success of many Indonesian brands, spanning retail, eCommerce, financial services, telecommunications, media, and travel. Insider’s extensive platform empowers brands to boost revenue with seamless customer experiences across the widest number of channels, including web, mobile app, email, SMS, site search, WhatsApp, and more
Some of Indonesian best-loved brands are celebrating anniversaries and milestones with Insider, including Otten Coffee who has worked with Insider for 6 years. Matahari Department Store, for 5 years, and most recently, Adira Finance has partnered with Insider, in the last 2 years.
The success of marketing and customer experience initiatives launched by Otten Coffee, Matahari Department Store, and Adira Finance is even more impressive in the face of the economic challenges currently faced by marketers worldwide.
Spotlight: Otten Coffee
For Otten Coffee, Insider played a monumental role in helping boost ROI by 7X by personalizing customer journeys across channels.
A representative of Otten Coffee, expressed his gratitude for Insider’s platform and support team, “Using Insider’s products has helped us improve our cross-channel customer engagement game. We’ve created personalized customer journeys for our B2B and B2C users, which has helped us boost conversions, thereby increasing sales and revenues. We achieved a 7X ROI in 2022 by creating eight automation customer journeys, including a welcome journey, retention journey, post-purchase journey, coffee subscription, survey to collect customer feedback, and more. All in all, a great experience!” he explained.
Spotlight: Matahari Department Store
Indonesia’s fashion brand, Matahari Department Store, is also celebrating its 5-year partnership with Insider, a close relationship that’s seen an enormous 240X growth in ROI since integration. Insider’s local support team worked closely with the brand to understand its obstacles and concerns around time-to-value, addressing these potential issues with a comprehensive integration roadmap to ensure a seamless transition.
“With Insider, we got one of the best account managers and growth teams that helped us enhance customer experience, target the right set of customers with the right message, on the right channel, at the right time, and much more. Ever since we were onboarded Insider we have seen a 9% increase in our open rates and a significant spike in conversion rates. The first quarter of 2023 has been a huge success with a 240X growth in ROI, thanks to Email Offline Attribution by Insider.” said a representative of Matahari Department Store.
Spotlight: Adira Finance
Insider also helped Adira Finance build a successful omnichannel customer journey. Using Insider, the brand saw a 23% increase in revenue with Insider’s expert products. Over the past 2 years, Adira Finance has continued to partner with Insider to elevate its omnichannel marketing strategy.
“Not only has Insider contributed to a 23% increase in revenue, but we have also been able to win back 15% of our customers who abandoned their carts on our website. Using Insider’s app suite, we have seen a 20% increase in the number of active users on our app. We would also like to give special mention to the amazingly automated, easy-to-use push notifications feature. Using Insider, we were able to create and send 1.2x more push notifications compared to our previous vendor.” said the Head of Customer Engagement & Campaign of Adira Finance
Insider’s advanced suite of solutions has become the backbone of Indonesian brands, empowering them to harness the power of AI, machine learning, and personalization. These much-loved brands depend on Insider’s innovative technology to create personalized customer experiences, fueling revenue, and growth and making entire teams more productive and efficient.
Outperforming vendors worldwide, Insider has been recognized and celebrated by multiple leading analysts. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has also been named the #6 Best Software Company in the world, according to G2’s Spring’23 reports. The platform is ranked #1 Leader by G2 across multiple categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization.
Insider will continue developing industry-leading products that drive profitability, growth, and revenue for its customers worldwide. Insider is thrilled to celebrate long-standing partnership milestones and is proud of the contribution its platform has made to the success of some of the world’s biggest brands.
Throughout Insider’s journey, its unwavering goal remains to support its partners in building successful marketing strategies that resonate with customers and drive results. Combining advanced technologies with a deep understanding of local markets has played a significant role in helping partners achieve exceptional results, create remarkable experiences, and build long-lasting partnerships that deserve celebrating.
Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.
One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, Adidas, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, Coca-Cola, MediaMarkt, Nissan, AVIS, Lenovo, MAC, Marks & Spencer, Madeira Madeira, New Balance, Avon, Burger King and CNN
