Success Story
How Avon improved conversion rates by up to 78% in just three months with Insider’s advanced personalization tools
58%
increase in conversions via Countdown Bar
23%
increase in conversions
via Smart Recommender
78%
increase in conversions
via Banner Management
Industry
Retail –
Beauty & Cosmetics
Category
Personalization
Channels
Onsite
Solutions
Countdown Bar
Smart Recommender
Banner Management
Insider enabled us to deliver highly personalized and AI-driven experiences on our website, which helped us improve our conversion rates by up to 78% from some campaigns.
Head of eCommerce
Executive summary
Insider helped Avon bypass its slow and delay-heavy internal processes to launch innovative on-site marketing campaigns with ease. By using tools from Insider’s Web Suite — including Countdown Bar, Smart Recommender, and Banner Management — Avon was able to increase conversions on its key product pages by up to 78%.
About Avon
At Avon, we believe a better world for women is a better world for all. We are a beauty brand for women embracing their power, inspiring their confidence, and providing opportunities to realise their potential. Millions of independent sales Representatives across the world sell iconic Avon brands through their social networks and more than 20% of every sale helps to create better futures for women*. We stand for progress for women: we believe in listening to women’s needs, speaking out about issues that matter, and creating positive change. Through Avon and the Avon Foundation, we’ve donated over $ 1.1 billion, with a focus on tackling gender violence and breast cancer.
*Learn more at www.avonworldwide.com.
USE CASE #1
Increasing conversions by 58% with Insider’s Countdown Bar feature
The challenge
Avon was looking for a solution to nudge hesitant shoppers towards making a purchase. They wanted to increase purchase urgency and, in turn, boost conversions.
The solution
Insider’s growth experts recommended adding a Countdown Bar across all product pages, highlighting a limited period of express shipping. The countdown bar helped increase urgency in shoppers who wanted to ensure they didn’t miss out on the deal.
The results
58%
increase in conversions
via Countdown Bar
We couldn’t believe how quick the Countdown Bar feature was to get up and running, and the results speak for themselves
eCommerce Digital Optimization and Content Lead
USE CASE #2
Using AI-driven product recommendations to increase conversions by 23%
The challenge
Avon wanted to create seamless and engaging shopping experiences for their customers by showing personalized product recommendations. They were also looking to increase product discovery. But showing visitors irrelevant and generic product recommendations was causing users to bounce without purchasing.
The solution
Using Smart Recommender, Insider’s AI-powered recommendation engine, Avon built a recommendation campaign that targeted users about to exit the website. By showing them recommendations for products closely linked to their previous behavior and intent, Avon was able to increase the likelihood of purchase and keep visitors on the site for longer.
The results
78%
increase in conversions
via Smart Recommender
USE CASE #3
The challenge
Avon wanted to highlight their most in-demand products to create FOMO and encourage users to purchase the product for themselves. Before using Insider, there was no way for Avon to show which products other customers were buying.
The solution
Insider’s growth experts recommended creating a homepage banner highlighting the most searched-for and popular products across the site.
The results
78%
increase in conversions
via Banner Management
The homepage banner took less than half an hour to set up, and yet the results have been incredible. We were able to generate an increase of 78% in conversions through the strategic placement and messaging of this banner.
eCommerce Senior Specialist
Summary
“Insider has transformed how our digital marketing team works. We no longer have to wait for ages for our internal dev team to catch up — we can launch new campaigns in hours instead of weeks. This has drastically minimized our internal efforts and has freed up our dev team to focus on other projects. Every day, we’re able to increase our efficiency and the results have been amazing. A 78% increase in conversions from one Insider feature reminds us why we’re so glad we chose Insider.”
eCommerce Digital Optimization and Content Lead
Looking ahead
Avon have been incredibly satisfied with the results they’ve achieved thanks to Insider. The team wants to expand its customer engagement tactics with Insider’s email offering. Our AI-powered algorithms will help Avon dynamically update product recommendations within each email based on each user’s most recent behavior.
Avon is also looking to provide more personalized experiences on their B2C website, with plans to expand and duplicate learnings to their B2B website soon for even more significant results.
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