Insider named #1 Leader in Marketing Automation Software by G2

We’ve topped the charts as a #1 marketing automation platform according to G2, outplaying other vendors with the highest user satisfaction score of 98/100. We also scored:

  • 97/100 for Breadth of Partner Applications
  • 97/100 for A/B Testing
  • 97/100 for Revenue Analytics
  • 96/100 for Ease of Use

100% of users rated us above 4-stars, with 85% of our users giving us a 5-star rating.

The leading marketing automation platform
for brands looking for efficiency and scale

Use Insider’s industry-leading platform to reduce time spent administering marketing programs, boost brand consistency across campaigns and channels with templates, and build customized marketing for each customer’s needs. Insider empowers brands to create scheduled and automated activities for around-the-clock engagement without manual effort.

100% genuine user reviews ❤️

Get more out of every journey with
industry-leading, AI-led capabilities

Elevate your engagement, conversion, and retention metrics with machine learning algorithms that power advanced features like send time optimization and next best channel. Optimize send times, channels, devices, journey paths, recommendations, and offers.

Insider is a leader in Mobile Marketing on G2
Insider is a leader in Enterprise E-Commerce Personalization on G2
Insider is a leader in Personalization Engines on G2
Insider is a leader in Mobile Marketing on G2
Insider is a leader in Mobile Marketing on G2
Insider is a leader in Mobile Marketing on G2
Insider is a leader in Enterprise Marketing Automation on G2
Insider is a leader in Personalization Engines on G2
Insider is a leader in Enterprise Personalization Engines on G2
Insider is a leader in Mobile Marketing on G2
Insider is a leader in Customer Data Platform (CDP) on G2
Users love Insider on G2
Insider is a leader in Mobile Marketing on G2
Insider is a leader in Personalization Engines on G2
Insider is a leader in Mobile Marketing on G2
Insider is a leader in Enterprise E-Commerce Personalization on G2
Insider is a leader in Enterprise Mobile Marketing on G2
Insider is a leader in Mobile Marketing on G2
Insider is a leader in Enterprise Marketing Automation on G2
Insider is a leader in Mobile Marketing on G2
Insider is a leader in Personalization Engines on G2
Insider is a leader in Customer Data Platform (CDP) on G2
Insider is a leader in Mobile Marketing on G2
Users love Insider on G2

Leader in G2’s Summer‘23 report with
the highest User Satisfaction Score

See why Insider is the #1 users’ choice for AI-led individualized cross-channel customer journey
orchestration in G2’s latest report.

Understand every unique customer

Build unified profiles and analyze customer behavior across the entire lifecycle

Connect customer data from your website, app, email, CRM, POS, contact center, and other sources to build a 360-degree view of every single customer. Make better marketing decisions with Insider’s advanced analytics and data-rich performance dashboards across customer cohorts, conversion funnels, channels, campaigns, journeys, and devices.

Insider customer journey analytics offers a 360-degree view of customers

The power to build truly omnichannel experiences

Engage customers across the most extensive set of supported digital channels on the market

The Forrester Wave™: Cross-Channel Campaign Management, 2021 Report recognized Insider’s ability to deliver frictionless experiences on customers’ most preferred channels, including Web Push, App, Email, WhatsApp, SMS, digital ads, and more.

Purpose-built use cases for every
industry and user lifecycle stage

See why Insider is the #1 users’ choice for AI-led individualized cross-channel customer journey
orchestration in G2’s latest report.

Retail

Deliver seamless omnichannel experiences, drive repeat purchases, and build lasting loyalty

Media

Convert visitors to subscribers, increase engagement and predict user interests with AI-led content recommendations

Automotive

Increase test drive applications and leads with 1:1 personalization and tailored customer journeys

Travel

Drive bookings and ancillary revenue throughout the entire customer lifecycle, and make full use of mobile channels

Finance

Build trust, communicate with relevance, offer seamless self-service experiences and leverage the latest channels

Telecom

Increase average revenue per user by offering experiences that drive customer lifetime value

Do more with customer data
across your entire tech stack

Our SDKs, REST APIs, webhooks, and pre-built integrations help you easily connect, exchange, and
activate customer data.

MAC Cosmetics achieves 17.2X ROI using Insider’s cross-channel journey orchestration and gamification

Ready to elevate your marketing automation strategy?

One platform for individualized, cross-channel customer experiences

Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

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