Navigating iOS 14 and maximising your mobile app reach

It seems highly likely that post iOS 14, new user acquisition is likely to require even more increased budget spent. COVID-19 has challenged existing budgets for the majority of advertisers, so optimising your first party data to remarket to your app customers and drive active engagement is a key strategy forward thinking brands are putting centre stage.

Hear about key techniques and benchmarks across industries and from brands rethinking their strategies.

Why you can’t miss this session:

• Building a focused strategy around mobile engagement has never been so essential
• Identifying how to make the most of your owned marketing channels
• Learn about the changes in remarketing and how to make the most out of your advertising budget
• Hear from brands directly what strategies they are implementing