Is First Party Data the Solution to Remarketing in the New Privacy World?

Navigating iOS 14 and maximising your mobile app reach

It seems highly likely that post iOS 14, new user acquisition is likely to require even more increased budget spent. COVID-19 has challenged existing budgets for the majority of advertisers, so optimising your first party data to remarket to your app customers and drive active engagement is a key strategy forward thinking brands are putting centre stage.

Hear about key techniques and benchmarks across industries and from brands rethinking their strategies.

Why you can’t miss this session:

  • Building a focused strategy around mobile engagement has never been so essential
  • Identifying how to make the most of your owned marketing channels
  • Learn about the changes in remarketing and how to make the most out of your advertising budget
  • Hear from brands directly what strategies they are implementing

Yeshas Nakshathri
Partnership Development Manager | Appsflyer

Jason Smith
UK Commercial Director | Insider

Piyush Mishra
Senior Growth Manager | Product Madness