In creating seamless shopping experiences, each touchpoint and channel utilized throughout the customer lifecycle should be second nature to them. Be it product recommendations, reminders to reconsider abandoned baskets, feedback outreach – all of these need to feel non-intrusive and timely.
Can marketers achieve this today realistically, and at scale?
Yes, today’s discerning consumers are averse to having content force-fed to them; they also gravitate to specific modes of communication. To be more effective in connecting with consumers, leading organizations gather data and create segmented insights by specific consumer profiles and behaviour. The strategic marketing goal is to achieve cut-through by constructing intricate journeys and share messaging using channels that consumers find most relevant and agreeable.
Join GrowthOps, mixpanel, and Insider as we look into the big picture of consumer behaviour in Southeast Asia and discuss strategies that enrich customer experience and innovation that enables real-time data and personalization to achieving sustainable growth.
Insider is one platform for individualized, cross-channel experiences enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences.
GrowthOps makes growth simple by delivering end-to-end solutions across the entire business life cycle and by augmenting teams around the entire lifecycle of Build, Launch and Grow using the four integrated practices covering strategy, marketing, experience and technology.
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.