2020 Black Friday and Cyber Monday benchmarks for retailers

Top engagement metrics and trends across regions, devices user types and gender

The Black Friday and Cyber Monday shopping season accounts for 20-30% of annual sales and generated $7.4 billion in online sales during 2019 in the U.S.

With consumers spending $11 million per minute at the peak of online activity, the digital landscape is evolving faster than ever. Online sales were up by 14% during 2019 compared to the previous year. Mobile sales finally surpassed the 50% mark, accounting for 56% of all eCommerce sales.

As you know, the revenue potential during this season is immense. Is your brand ready to weather the storm?

  • Access eCommerce trends and top KPIs during Black Friday and Cyber Monday, across channels including conversion rate, click-through rate (CTR), pages per session and much more
  • Deep dive into metrics and benchmarks by region, device, user type, and gender
  • Get access to valuable insights that will help you optimize your strategy for Black Friday and Cyber Monday in 2020 while delivering relevant customer experiences, driving growth, and loyalty

Let’s dive in.