5 Ramadan marketing strategies to drive revenue and customer loyalty

Ramadan is a terrific opportunity to build deeper, personal connections with your customers through captivating digital experiences and integrated marketing. We’ve put together five Ramadan marketing strategies to help you drive sales, revenue, and brand love.

Learn how to:

  • Create a personalized shopping experience for every customer
  • Drive product discovery through visual storytelling
  • Create revenue-boosting app experiences using gamification and personalization
  • Increase Customer Lifetime Value (CLV) through cross-channel journeys
  • Activate silent customers to increase loyalty and reduce churn

1. Create a personalized shopping experience for every customer

Displaying generic content on your website is a missed opportunity to drive higher engagement and conversion rates.

With Insider’s deep personalization capabilities, you can beat beat banner blindness by keeping your content fresh and relevant.

Using Insider’s AI-powered technology, brands can provide returning or known visitors with hyper-relevant content and products based on their customers’ purchasing history, browsing habits, and interests – capitalizing on their predicted behavior.

2. Drive product discovery through visual storytelling

Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.

Not a designer? Not a problem. Create immersive full-screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.

3. Create revenue-boosting app experiences with gamification and personalization

To keep app users engaged, offer them a memorable and valuable experience.  

Insider has a library of personalization and gamification templates that are proven to engage customers, drive conversions, and boost average order values.

Our drag-and-drop editor allows you to go live in minutes, eliminating your reliance on expensive and time-consuming app development support.

4. Increase Customer Lifetime Value through cross-channel journeys

Remove the guesswork and hassle of piecing together incomplete data from disconnected systems and dashboards. Instead, create seamless customer experiences (CX) adapted to each customer’s behavior. What did they click? Did they buy? What’s the best channel to engage them? With Architect, Insider’s drag-and-drop journey orchestration tool, delivering contextually relevant offers and communications to customers’ preferred channels has never been easier… or more effective.

5. Reactivate silent customers to increase CLV and tackle churn

All the signs are there. They’ve stopped coming to the site, they’re not opening your emails, and they haven’t made a purchase in months. 

Insider’s predictive segments identify patterns in customer behavior and can proactively detect when a customer is at risk of churning. Using this information, you can engineer a cross-channel win-back campaign to remind them of the value your brand brings to their lives and incentivize them to keep doing business with you.

Ready to drive sales and loyalty during Ramadan?

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