Insider Newsroom
February 25, 2025
Insider Named G2 Leader with Most #1 Rankings Across 10+ Categories and Ranks Within The Top 1% of Companies in G2 2025 Software Awards
NEW YORK, NEW YORK (Feb 26, 2025)––Insider, the leading AI-native omnichannel experience and customer engagement platform, today announced that it has been named a G2 2025 Best Software Award winner.
Insider has again placed in the G2 2025 Best Software Awards, which recognizes the best software companies in the world based on the authentic voice of real customers. Of the 150,000 companies listed on G2, Insider ranks in the top 0.87% alongside other SaaS legends such as Asana, Deel, Rippling, Monday.com, Google, and more. Insider placed in the Top 10 in the Best Marketing and Digital Advertising Products, Products for Enterprises, and EMEA Software Companies categories. Insider is the only marketing technology vendor in its space to break into the top 10.
The following is the full list of Insider’s recognitions across all eligible categories in G2’s Best Software Awards 2025.
As the world’s largest and most trusted software marketplace, G2 reaches 100 million buyers annually, including employees at all Fortune 500 companies. Its annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users.
“The stakes for choosing the right business software are higher than ever,” said Godard Abel, co-founder & CEO at G2. “With over 180,000 software products and services listings and 2.9 million verified user reviews in the G2 marketplace, we’re proud to help companies navigate these critical choices with insights rooted in authentic customer feedback. The 2025 Best Software Award winners represent the very best in the industry, standing out for their exceptional performance and customer satisfaction. Congratulations to this year’s honorees!”
G2’s 2025 Best Software Awards feature dozens of lists, ranking software vendors and products using G2’s proprietary algorithm based on G2’s verified user reviews and publicly available market presence data. To be eligible for the Best Software Awards, a software company or product must have received at least one approved review during the 2024 calendar year and appear on a G2 Grid®. Scores reflect only data from reviews submitted during this evaluation period.
This news follows G2’s Winter 2025 Reports, where Insider was named the #6 Best Software Product worldwide with the most #1 Rankings, maintaining its ranking. Insider was awarded the highest scores in over 215 Grid Reports and Indexes, including Momentum Grid Reports, Regional Grid Reports, Implementation Indexes, Relationship Indexes, Usability Indexes, and Results Indexes.
Named the #1 Leader across ten categories in G2’s Winter’25 Reports
In the latest Reports, Insider topped the charts as the #1 Leader in Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, Ecommerce Search, Personalization Engines, and Ecommerce Personalization, for the eighth consecutive year in the Winter’25 Reports. Insider also maintained its #2 position in the Customer Journey Analytics and Marketing Automation categories, remaining on the heels of HubSpot Marketing Hub.
In 2024, Insider expanded its leadership footprint in G2 by entering three new categories — SMS Marketing, WhatsApp Marketing, and Ecommerce Search — immediately securing the #1 position in each, outperforming all single-point solutions and traditional cloud players alike. In the other seven categories, Insider widened the gap between itself and the closest vendors through the year, strengthening its dominance and pulling even further into the top-right corner, reinforcing its position as the undisputed #1 industry leader.
Insider has outperformed all other vendors across all categories, grids, indexes, and criteria, including Adobe, Bloomreach, Braze, CleverTap, Dynamic Yield, Emarsys, Iterable, Klaviyo, MoEngage, Salesforce, and more.
See a full comparison report of Insider x Salesforce x Braze x Bloomreach x Adobe x Iterable
Insider leads the way in AI-native Omnichannel Customer Experience innovation
Insider received the highest product roadmap score of 99/100 amongst all vendors in the G2 Winter’25 report. The world’s marketing and customer engagement professionals using Insider believe that their product development is also headed in the right direction, and rank it higher than any other vendor in the space. Insider also received a perfect user satisfaction score of 100/100, with 97% of its customers willing to recommend it to prospective customers for its ambitious product and AI roadmap.
Insider’s continuous pursuit of developing industry-first solutions has earned it a reputation as a first-mover. It always incorporates the latest technologies and capabilities before any other vendor. Eureka, Insider’s intelligent search and merchandising solution, is now even more powerful with real-time personalization. By leveraging AI-driven insights and behavioral data, Eureka dynamically adapts search results and website browsing experiences in real-time, ensuring users see the most relevant products based on their intent, preferences, and current trends. This enhancement allows businesses to deliver hyper-personalized experiences, increasing engagement, conversions, and customer satisfaction across the website, both with personalized product recommendations and search recommendations.
Over the past year, Insider has scaled Sirius AITM, Insider’s patent-pending AI solution for customer experience, to enable marketers to build targeted segments in a fraction of the time, orchestrate connected customer journeys based on preferred outcomes in seconds, generate message copies and images automatically, and enable two-way conversations on autopilot. Sirius AI™ solves marketers’ biggest frustrations and removes weeks of manual effort by eliminating guesswork at every level of customer experience creation.
Insider plans to further develop its next-generation marketing software offering by investing heavily in research and development, focusing on expanding and evolving its AI solutions.
Insider’s mission is to make marketing and CX teams feel unstoppable when they deliver personalized omnichannel customer experiences. For the past decade, Insider has been a pioneer of AI innovation, leading the way in transforming customer engagement with groundbreaking technologies like Predictive, Conversational, and Generative AI to help brands automate, optimize, and scale customer interactions effortlessly.
What’s Next
Over the next two years, Insider plans to focus on realizing their vision to build an end-to-end AI-native omnichannel experience and customer engagement platform that compounds promotional, transactional, and support capabilities into a seamless solution powered by an extensive set of channels. Insider intends to harness Generative AI to make user interactions more conversational at every level, guiding teams at every stage of customer journey creation.
Building on its decade-long leadership in AI, Insider is taking a significant leap forward with its latest developments in Agentic AI that will transform the dialog between brands and consumers and make customer engagement more conversational.
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