Insider Newsroom
April 02, 2023
Insider announces 3X growth in Philippines following a series of customer wins, including Lay Bare, and Unilab
Insider, a single platform for building individualized, cross-channel experiences, today announced 3X growth in twelve months. This news comes following notable customer wins – including Lay Bare, and Unilab – and continued expansion among existing customers.
Insider powers around fifteen of Philippines brands across industries like retail, eCommerce, financial services and banking, telecommunications, media and entertainment, and travel and hospitality. Insider’s impressive Philippines growth comes despite a softening economy.
The economic outlook and consumers’ reduced spending power have led many marketing and CX leaders to focus on consolidating tech stacks. Their mission is to reduce overlapping costs, gather revenue-driving insights otherwise lost in disconnected systems, and unlock more substantial ROI and business value from each investment. This renewed focus on driving profitable growth from CX technologies has significantly contributed to Insider’s growth in the region, given its proven ability to deliver ROI 3X faster than any other vendor (G2).
To support business growth and ensure clients receive exceptional local customer support, Insider has also announced plans to grow the Philippines team.
“At Insider, we’re renowned for delivering fantastic local account management and support to our customers. Our commitment is to combine local know-how with global expertise to ensure our customers receive the highest levels of customer satisfaction. This commitment was recently recognized when our team won The Gainsight Dream Team Award. G2 users also rate our ‘Quality of Support’ as 9.6/10, one of the highest scores compared to any other vendor. In light of continued growth in Philippines, we are actively recruiting account managers and customer support professionals” says Jack Nguyen, Regional Managing Director SEA at Insider.
“I’m delighted to announce that in light of continued Philippines growth, we’ll be relocating to larger new premises in a fantastic location. We’re also actively recruiting account managers and customer support professionals.”
“With a robust product – built specifically for marketing and eCommerce teams to deliver outstanding, growth-driving CX initiatives – we’re witnessing phenomenal interest from Philippines’s leading brands and retailers,” adds Jack Nguyen, Regional Managing Director SEA at Insider.
“Our 5/5 ranking in 16 key Forrester product criteria for Cross-Channel Campaign Management – including ‘Personalization’ and ‘Predictive analytics and machine learning’ – gives our customers confidence in the platform.”
“Typically, our customers are looking to consolidate and simplify their tech stack – either by moving away from single-point solutions that keep data locked in silos or by turning their backs on clunky cloud players which are difficult to integrate and use,” says Jack Nguyen.
Insider recently announced that it became a WhatsApp Business Solution Provider (BSP) following the acquisition of Meta-verified Messaging Platform, MindBehind, and launched WhatsApp Commerce to help brands deliver end-to-end buying experiences.
You can learn more about our latest product launch, WhatsApp Commerce, here.
Insider is a market leader for personalized omnichannel experiences receiving top marks and positioning in: The Forrester Wave for Cross-Channel Campaign Management, Gartner Magic Quadrant for Personalization Engines, and IDC MarketScape Worldwide Customer Data Platforms. Insider has received over 560+ customer reviews, making them a top-rated and #1 leader in G2’s Winter 2023 Report across 6 categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization.
Digital Marketing Manager in Retail
What do you like best?
Getting users to convert for the first time is great, but we also wanted to drive repeat purchases on our website. We realized the best way to go about this was to engage in cross-selling and up-selling strategies. Insider’s powerful, AI-backed recommendation engine–Smart Recommender–was crucial in helping us achieve this. Based on multiple user-behavior touchpoints, the Smart Recommender delivered highly relevant recommendations to users and the results were amazing. For instance, during our 11.11 sale, we were able to see an increase of almost 25% for our conversion rate in just one week.The tool worked perfectly, so there was nothing to be disappointed about. However, because of the nature of how recommendation engines first require user behavior to start delivering relevant content, there was an initial delay before things were up to speed.
What problems is the product solving, and how is that benefiting you?
We were trying to tackle the low-engagement and dormant user challenge. With Smart Recommender we were able to engage our users to take the step from browsing to purchasing–all because they received more relevant and personalized offers. > Read the full review
We will continue to support our customers with local account management and customer success teams to provide our winning combination of global expertise paired with local know-how.
Our product roadmap is continuing to accelerate as we develop industry-leading products that are proven to deliver more profitability, growth, and revenue for our customers.
Our goal remains steadfast; to support our customers with their customer experience initiatives through our market-leading solutions and local strategic guidance.
