Insider announces 250% YoY growth in Indonesia following a series of customer wins, including Telkomsel, IKEA, and Siloam Hospital

Insider, a single platform for building individualized, cross-channel experiences, today announced 250% YoY growth in twelve months. This news comes following notable customer wins – including Telkomsel, IKEA, and Siloam Hospital  – and continued expansion among existing customers.

Insider powers around ninety Indonesian brands across industries like retail, eCommerce, financial services and banking, telecommunications, media and entertainment, and travel and hospitality. Insider’s impressive Indonesia growth comes despite a softening economy.
The economic outlook and consumers’ reduced spending power have led many marketing and CX leaders to focus on consolidating tech stacks. Their mission is to reduce overlapping costs, gather revenue-driving insights otherwise lost in disconnected systems, and unlock more substantial ROI and business value from each investment. This renewed focus on driving profitable growth from CX technologies has significantly contributed to Insider’s growth in the region, given its proven ability to deliver ROI 3X faster than any other vendor (G2).

To support business growth and ensure clients receive exceptional local customer support, Insider has also announced plans to grow the Indonesia team.

“At Insider, we’re renowned for delivering fantastic local account management and support to our customers. Our commitment is to combine local know-how with global expertise to ensure our customers receive the highest levels of customer satisfaction. This commitment was recently recognized when our team won The Gainsight Dream Team Award. G2 users also rate our ‘Quality of Support’ as 9.6/10, one of the highest scores compared to any other vendor. In light of continued growth in Indonesia, we are actively recruiting account managers and customer support professionals” says Jack Nguyen, Regional Managing Director SEA at Insider.

“I’m delighted to announce that in light of continued Indonesia growth, we’ll be relocating to larger new premises in a fantastic location. We’re also actively recruiting account managers and customer support professionals.” 

“With a robust product – built specifically for marketing and eCommerce teams to deliver outstanding, growth-driving CX initiatives – we’re witnessing phenomenal interest from Indonesia’s leading brands and retailers,” adds  Jack Nguyen, Regional Managing Director SEA at Insider.

“Our 5/5 ranking in 16 key Forrester product criteria for Cross-Channel Campaign Management – including ‘Personalization’ and ‘Predictive analytics and machine learning’ – gives our customers confidence in the platform.”

“Typically, our customers are looking to consolidate and simplify their tech stack – either by moving away from single-point solutions that keep data locked in silos or by turning their backs on clunky cloud players which are difficult to integrate and use,” says Jack Nguyen.

“We’ve also made several exciting announcements recently, including our acquisition of Meta-verified Messaging Platform, MindBehind, which will enable Indonesia brands and retailers to deliver end-to-end shopping experiences within messaging applications like WhatsApp. We’re proud that our customers will be some of the first brands in the world able to deliver this new generation of end-to-end customer experiences, forever changing the dialogue between brands and consumers”.

You can learn more about our latest product launch, WhatsApp Commerce, here. Insider is a market leader for personalized omnichannel experiences receiving top marks and positioning in: The Forrester Wave for Cross-Channel Campaign Management, Gartner Magic Quadrant for Personalization Engines, and IDC MarketScape Worldwide Customer Data Platforms. Insider has received over 560+ customer reviews, making them a top-rated and #1 leader in G2’s Winter 2023 Report across 6 categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization.

What our customers say: 

Digital Marketing Manager in Retail

“Insider’s Smart Recommender delivers 37X ROI by showing personalized product recommendations”

What do you like best?

The Smart Recommender from Insider with its highly personalized and auto-optimized recommendations has given us an enticing 37x ROI on top of a great average conversion rate of over 23%. This particular product is extremely efficient in driving up-sell and cross-sell with recommendations that are most relevant to each user.

What we like the most about using Insider is that we are able to deliver a fully tailored experience for our visitors, entirely driven by reliable data that is accumulated by the user’s interactions across channels. We have also noticed an uplift in product page view of 45.28%, which we believe is a reflection of the improved customer experience that is enabled by Insider….> Read the full review

What problems is the product solving, and how is that benefiting you?

We wanted to improve the customer experience across our channels and increase conversions. We can safely say that since using Insider, we have had phenomenal development on both these fronts and our business has been steadily growing. Our current trends indicate continuous growth, moving forward, and we are excited to see where Insider can take us.

Head of Customer Engagement & Campaign in Financial Services 

“23% increase in revenue with Insider’s expert products”

What do you like best about Insider?

Not only has Insider contributed to a 23% increase in revenue, we have also been able to win back 15% of our customers who abandoned their carts on our website. Using Insider’s app suite, we have seen a 20% increase in the number of active users on our app. We would also like to give special mention to the amazingly automated, easy-to-use push notifications feature. Using Insider, we were able to create and send 1.2x more push notifications compared to our previous vendor….> Read the full review

What problems is the product solving, and how is that benefiting you?

We sell a lot of products and there are pretty long journeys for our customers for all of these. We were looking for a solution that would help us understand customer behavior at different points in their journey and different levels of the funnel they are in. We also wanted to optimize our automated marketing capabilities, and achieve incremental revenue from the same. Another focus area of ours was to increase the number of active users on our app. Using Insider was beneficial for us and helped us achieve our goals for all these issues. With advanced Insider analytics, we analyzed as many as 19 different funnel behaviors which heavily upgraded our marketing campaigns.

Founder in Accounting

“Insider delivered a massive 13X ROI with their impressive cross-channel customer journey”

What do you like best?

Our mobile app is now optimized and absolutely superpowered to achieve maximum conversions and drive high profits thanks to using Insider. Our overall customer experience has improved manifold. Smooth customer journeys are now what is expected and Insider makes it possible to execute even the most elaborate customer journeys with great ease. Our conversions have improved by 18.4% in one campaign, which is just one of many very successful ones we have launched with Insider.…. > Read the full review

What problems is the product solving, and how is that benefiting you?

App user behavior is quite different from behavior on a website. We needed a tool to help us analyze this behavior so we can tailor campaigns individually for our app and website which would be extremely effective. Insider offers a wide variety of features within their mobile app product which have truly given our mobile app a much-needed power-up to cater to our audience in the best way possible.

Looking forward to the future: 

We will continue to support our Indonesia customers with local account management and customer success teams to provide our winning combination of global expertise paired with local know-how. 

Our product roadmap is continuing to accelerate as we develop industry-leading products that are proven to deliver more profitability, growth, and revenue for our customers. 

Our goal remains steadfast; to support our customers with their customer experience initiatives through our market-leading solutions and local strategic guidance.