November 05, 2025
Insider and eesii Partner to Bridge the Gap Between Digital and Physical Customer Engagement
MUNICH, GERMANY (November 4, 2025) — Insider, the #1 AI-native omnichannel experience and customer engagement platform, today announced its strategic partnership with eesii, the programmatic print platform from Bertelsmann Marketing Services.
This collaboration empowers brands to seamlessly connect digital and physical experiences by integrating eesii’s automated, trigger-based direct mail technology into Insider’s omnichannel engagement ecosystem. Together, Insider and eesii enable marketers to orchestrate highly personalized, data-driven customer journeys that blend the immediacy of digital touchpoints with the impact of physical mail — boosting both conversion and customer lifetime value.
eesii, the programmatic print platform from Bertelsmann Marketing Services, enables Insider customers to seamlessly integrate physical mailings into their customer journeys. Trigger-based, personalized direct mail is automated, while intelligent orchestration and full-service print and postage management boost efficiency and conversion in direct marketing.
“By connecting digital journeys with physical mail through automation and data-driven triggers, we’re redefining what omnichannel really means,” said Reenste Höfer, Head of PartnerManagement at eesii. “Our partnership with Insider allows brands to deliver truly integrated, end-to-end customer experiences that drive measurable impact.”
Insider empowers marketers to orchestrate seamless, personalized experiences across web, app, email, SMS, and more. Recognized globally for its AI-driven capabilities, Insider helps brands increase customer lifetime value, improve retention, and optimize marketing efficiency.
“With eesii, we’re closing the loop between digital engagement and tangible experiences,” said Moritz Wolf, Regional Manager DACH & LATAM at Insider.. “This partnership allows marketers to go beyond screens — turning data and personalization into meaningful, real-world touchpoints that elevate customer engagement.”
