Peru’s first online supermarket, Freshmart, chose Insider for its AI-powered segmentation and cross-channel personalization to improve key engagement and conversion metrics.

PERU, June 23, 2021/Insider Newsroom/

For its extensive set of web tools, mobile web, and personalization features, Freshmart, Peru’s first online supermarket, turned to Insider as the growth marketing partner of choice.

Insider is trusted by more than 1000 global enterprise brands, including industry powerhouses like Singapore Airlines, Unilever, Santander, Media Markt, Marks & Spencer, Estée Lauder, Samsung, Toyota, Carrefour, BurgerKing, Puma, GAP, Virgin, AVIS, Avon, Nissan, BBVA, IKEA, and CNN.

Freshmart’s strategic partnership with Insider will provide them with a single platform from which to orchestrate individual customer experiences and cross-channel communications. Insider’s web conversion suite is designed to increase engagement and boost conversions by incorporating customizable templates and micro-segmentation to ensure that users are provided with the most relevant and personalized content.

Freshmart plans to improve engagement and conversion rates on the website in addition to bringing users back to complete a purchase using gamified templates and cart recovery services.

“Our decision to go with Insider as our growth partner is already yielding results. With the hyper-personalized experiences that we are able to deliver onsite, we’ve witnessed a rise in our conversion metrics. This is a niche market in Peru and we need the best of growth tactics to make a dent in this space. The partner success team at Insider help us out here with top industry insights and great tips to optimize our campaigns.” said Gabriel Massa, Marketing Manager at Freshmart.

About Freshmart

Peruvian online grocery retailer Freshmart has been operating since 2016. Over 7,000 products are available in the online store. Freshmart offers several payment options, including online payments and payment upon order receipt. With Freshmart Express, up to 15 items can be delivered within two hours and up to four different payments can be processed at once — “Same Day Delivery” allows customers to receive their orders by 4:00 p.m.

About Insider

As one platform for individualized, cross-channel experiences, Insider enables marketers to connect data from multiple channels and systems, predict their future behavior with AI, and create tailored customer experiences. Marketers use Insider’s platform to deliver one-to-one experiences across channels, such as Web, App, Web Push, Email, SMS, Messaging Apps (WhatsApp, Facebook Messenger, RCS), Ads, and more.

Platform features real-time segmentation powered by deep artificial intelligence and machine-learning to enable cross-channel interaction and personalization. With products like InStory, Predictive Ad Audiences, Smart Recommender, and Messaging App Suite (WhatsApp Business API, and Facebook Messenger), Insider builds future-proof products that help marketers create engaging, conversion-driven customer experiences.