Not only is this event deep rooted with historic and cultural significance but also a booming sales potential and revenue generator for APAC marketers.
This year from January 31st to February 15th the new year celebration will see people gathering with friends and family as preparations begin many weeks before.
Marketer’s buckle up — it’s time to plan your campaigns and targeting strategies for this occasion. You’re not alone, we’ve compiled a guide with 9 proven strategies to help boost those sales.
Make this Lunar New Year your most fabulous yet. Get an all-access pass to proven marketing strategies, plus real-life campaign examples from the world’s biggest retail and eCommerce brands.