Lunar New Year 2022 - 9 Proven Strategies

The Lunar New Year is a market with a sales record of $127 billion!

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The game is on

Not only is this event deep rooted with historic and cultural significance but also a booming sales potential and revenue generator for APAC marketers.
This year from January 31st to February 15th the new year celebration will see people gathering with friends and family as preparations begin many weeks before.

Marketer’s buckle up — it’s time to plan your campaigns and targeting strategies for this occasion. You’re not alone, we’ve compiled a guide with 9 proven strategies to help boost those sales.

Here’s what we’ll cover

  • How to build a great story with your marketing campaign
  • How to merge imagination and cultural connectivity to provide valuable content
  • How early should you start your marketing campaign?
  • Personalization – how do you get it right?
  • Right messaging on the right channels can make a difference – see how Calvin Klein did it.
  • Don’t stop the music – keep up the momentum.

Make this Lunar New Year your most fabulous yet. Get an all-access pass to proven marketing strategies, plus real-life campaign examples from the world’s biggest retail and eCommerce brands.

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