Lenovo México - Insider

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Aprovecha los datos en el sitio para crear experiencias de usuario personalizadas

Al implementar la Plataforma de gestión del crecimiento de Insider, Lenovo pudo aprovechar sus datos en el sitio para enriquecer los viajes de experiencia del cliente. Utilizando estos datos vitales, la empresa creó experiencias personalizadas para usuarios individuales.

El resultado habla por sí mismo. La compañía registró un aumento de más del 12% en sus ventas en línea. Este aumento en las ventas también se debió al sólido conocimiento de campo y la experiencia en comercio electrónico de Insider, así como al soporte integral de su proceso de administración de cuentas.

Crea un juego de gira la rueda para mayores conversiones

Ejecutar campañas innovadoras y de ludificación era un concepto prioritario para Lenovo, con el fin de atraer e incentivar a los usuarios. La herramienta de gamificación de Insider, Wheel of Fortune, encaja perfectamente. El WoF ayuda a convertir a los nuevos visitantes de la web en clientes potenciales que los especialistas en marketing pueden convertir en clientes a largo plazo.

Al implementar Wheel of Fortune, Lenovo registró un crecimiento de la tasa de conversión de más del 33%. La compañía planea usar esta característica exitosa aún más mediante la expansión de su uso.

Las mejores marcas de electronics confían en nosotros

Una plataforma para experiencias de cliente individualizadas y multicanal

Listo para aprender más?

Si deseas analizar cómo cualquiera de estas estrategias aportaría valor a la experiencia del cliente de Lenovo México, no dudes en ponerte en contacto conmigo.

María Paz Silva

Digital Growth Consultant
maria.paz@useinsider.com

Get in touch

Placeholder copy. If you would like to discuss how any of these strategies would bring value to the Very customer experience, don’t hesitate to get in touch.

One platform for individualized, cross-channel customer experiences

Insider connects data across channels, predicts future behavior with AI,

and individualizes experiences from a single platform with the fastest time to value.

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