Segment is a customer data platform that helps companies harness first-party customer data.
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Segment collects events from web & mobile apps and provides a data toolkit. With Segment and Insider together, in a two-way sync, you can connect and exchange event data between the two platforms to elevate user experiences.
Easily sync Segment's Page, Identify, and Track specs that collect user attributes and events. Activate synced data with Insider by targeting users across a variety of channels or triggering cross channel journeys.
Sync your first-party segments from Segment into Insider to personalize user experiences even further such as tailoring your messaging for VIP customers or inactive users.
Leverage Insider as a data source in Segment by sending events including channel and journey interactions. For example send data when a customer opens an email, enters or exits a journey or clicks on an SMS.
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