Why Insider

The Insider Difference
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Discover why the worlds best-loved brands choose Insider

Marketing teams can achieve 60% higher productivity and efficiency - while driving more growth and revenue.
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Platform

Platform Overview
Capabilities
Customer Data Management 360° Customer Profiles Predict Behavior Audience Segmentation Integrations Personalization Recommendations Visual Product Discovery Pre-Built Templates Site Search A/B Testing Journey Orchestration Insights and Analytics Behavioral Analytics AI & Machine Learning

Channels
Web Email Site Search Conversational CX WhatsApp Web Push App InStory SMS

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Explore new ways to use AI, data and conversations to make your marketing better
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Solutions

Use Cases
Optimize Customer Acquisition
Target the right audience to generate more leads
Increase Customer Engagement
Engage customers with seamless on-site experiences
Reduce Customer Churn
Improve customer loyalty by delivering relevant, timely experiences

Industries
Retail & Ecommerce Beauty & Cosmetics Automotive Financial Services Travel & Hospitality Telecommunications

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Customers
Resources

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Interactive Tools
Take a Platform Tour
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CDP Explorer
Learn how to put your customer data into action
WhatsApp Explorer
Discover the power of WhatsApp for business
SMS Templates Library
60+ templates for seamless SMS marketing
Productivity Calculator
Understand what you could gain from Sirius AI™

Other Resources
Case Studies Blog Ebooks & Guides Glossary
Company

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Samsung chooses Insider as global partner to deliver AI-led individualized cross-channel customer experiences.
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Google Tag Manager

Google Tag Manager is a tag management system that allows users to update measurement codes and related code fragments on websites or mobile apps.

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Google Tag Manager and Insider

Google Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. You can leverage Google Tag Manager to integrate Insider into your website with ease.

Use Cases

Integrate Insider Object to your website with Google Tag Manager

Insider Object is an advanced integration that passes data to Insider for various reasons such as sharing consent information, unifying offline and online data, conversion tracking, and more. You can integrate Insider Object on your website with ease via Google Tag Manager.

Integrate Insider Tag to your website with Google Tag Manager

Insider Tag consists of a one-line JavaScript code that helps you track user behavior on your website, and understand their actions. You can integrate the Insider Tag on your website with ease via Google Tag Manager.

Send events to Google Analytics

You can leverage Google Tag Manager to share your Insider campaign events, such as clicks or impressions, with Google Analytics.

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Tealium Tag Manager

Tag Manager

Tealium Tag Manager

Tealium iQ™ Tag Management helps marketers control and manage customer data, MarTech vendors across web, mobile channels, IoT, and connected devices.

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Google Analytics

Analytics

Google Analytics

Google Analytics is an online analytics platform that collects data from websites and apps to create reports that provide insights for businesses.

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Google Ads

Ads

Google Ads

Google Ads is an online advertising solution that is used to promote products or services on Google Search, YouTube, and other sites across the web.

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#1 AI-native Omnichannel Experience and Customer Engagement Platform

The end-to-end platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer – with the fastest ROI, higher efficiency, and better results.

Privacy Overview

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Cookie	Duration	Description
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cookielawinfo-checkbox-advertisement	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
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Cookie	Duration	Description
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bcookie	11 months	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc	1 day	This cookie is set by LinkedIn and used for routing.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
__hstc	11 months	This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	1 year	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gat_UA-81205217-1	1 minute	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gcl_au	3 months	This cookie is used by Google Analytics to understand user interaction with the website.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
hubspotutk	11 months	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
bscookie	11 months	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	11 months	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
AnalyticsSyncHistory	1 month	No description
cookielawinfo-checkbox-functional	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-others	1 year	No description
ins-c	1 day	No description
ins-storage-version	1 year	No description
insdrPushCookieStatus	1 day	This cookie is set by the provider Insider. This cookie is used for web push recieving.
RUL	1 year	No description
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.