Databricks Data Intelligence Platform unifies data, analytics, and AI on an open lakehouse architecture, enabling teams to democratize insights, build AI on their own data, and drive innovation with speed and scale.
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Databricks Data Intelligence Platform empowers brands to unify, model, and analyze customer data at scale. With Insider, that intelligence becomes actionable, fueling personalized, omnichannel experiences across 12+ engagement channels. Together, Databricks and Insider help teams bridge the gap between data science and marketing activation to drive stronger growth outcomes.
Bring modeled customer datasets, attributes, and event data from Databricks into Insider to power advanced segmentation and personalized campaigns across channels like email, SMS, web, and app.
Leverage Databricks-driven insights such as churn propensity, purchase likelihood, or predicted lifetime value to trigger real-time journeys and dynamic offers in Insider, ensuring every message is timely and relevant.
Feed engagement data generated within Insider, such as opens, clicks, conversions, and journey participation back into Databricks to enhance analytics, retrain models, and gain a full 360° view of customer behavior.
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