5 strategies to drive revenue and customer loyalty for

Hi, we are Insider. 

We’re here to help Sweaty Betty realize its mission of empowering women through fitness.

Here are 5 customized and highly-effective approaches to help you accelerate your online business and help women find the pieces that maximize both their movement and their confidence.

Take inspiration and learn how to:

  • Provide additional profit for partners with visual storytelling
  • Increase conversion rates with personalized website content
  • Increase customer loyalty and LTV through cross-channel journey orchestration
  • Maximize AOV with personalized product recommendations
  • Speed up the path to purchase with social proof

Provide additional profit for partners with visual storytelling

Increase product discoverability through social-style navigation. With InStory, each thumbnail can be personalized to individual users’ interests or behavior, and expands into a full-screen immersive experience.

Multi-brand retailers use InStory to showcase partner brands, offering premium real-estate and enhanced storytelling opportunities to drive additional revenue and build profitable brand partnerships.

Increase conversion rates with personalized website content

Displaying generic content across a static website experience is a missed opportunity to drive higher engagement and conversion rates.

With Insider’s deep web personalization capabilities, you can combat “banner blindness”. Returning or known visitors are shown a hyper-relevant experience, with content and products personalized to reflect their shopping history, browsing behavior, interests – or predicted behavior.

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Increase customer loyalty and lifetime value through cross-channel journey orchestration

Convert “one-time” shoppers into repeat customers and identify opportunities to cross-sell.

With Architect, Insider’s cross-channel journey orchestrator, you can make every customer interaction dependent on: what are they interested in? What do they click? What have they purchases? Which is the best channel to engage?

Create powerful, personalized cross-channel experiences that deliver relevant messages via a customer’s preferred channel.

Maximize AOV with personalized product recommendations

 Building purchase confidence, speeding up decision making and eliminating the need to shop around remain some of the biggest challenges for ecommerce and marketing teams.

Insider’s AI learns your customers’ favourite things, based on browsing and purchase behavior. You can offer recommendations on your homepage, product pages, cart pages, emails, and messaging channels. Let shoppers know that you understand what they value and show them products that they will love. 

This not only shorten their path to purchase, it also boosts both average order value and customer lifetime value.

Speed up the path to purchase with social proof

 Nearly all fashion shoppers surveyed said that customer reviews are the number one factor that helps them decide whether to buy something or not. But they’re always hidden way down the page.

Give shoppers peace of mind by placing a product’s best review front and centre, without masses of development time. Create trust in your brand and increase conversion rates.

Trusted by 1000+ businesses, including:

Marks & Spencer increases cart recovery rate to 15.1%

Ready for peak? Strategies to maximize holiday revenue

Puma boosts conversion rates with holiday-themed gamification

Ready to learn more?

If you would like to discuss how any of these strategies would bring value to the Sweaty Betty customer experience, don’t hesitate to get in touch.

Deniz Alici

Digital Growth Consultant


+44 7850 945 742

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