Insider combines the power of unified customer data and AI to help marketers deliver relevant, contextual, and timely experiences at every step of the customer journey across any channel—and at scale.
Great experiences happen when you know your customers inside out; what makes them tick, their pain points, their intents, and their preferences. Insider’s actionable customer data platform (CDP) unifies data from your website, app, email, CRM, POS, contact center, and more to build a 360-degree view of every single customer—both anonymous and known.
‘’By combining reliable customer data with powerful technology that stitches beautiful customer journeys together, Insider has helped our business connect with our customers in a deeper, more meaningful way. This is a very powerful platform for the modern marketer, indeed.’’
Digital Marketing Manager
Leading European Retailer
Sirius AI™ removes weeks of manual effort and eliminates guesswork at every level of customer experience personalization. With Sirius AI™, marketers can build targeted segments in a fraction of the time, orchestrate connected customer journeys in seconds, and generate copy automatically. Achieve 60% higher productivity and efficiency while driving more growth and revenue.
Insider achieved the highest scores in all three personalization use cases: Marketing (3.99/5.0), Digital Commerce (4.11/5.0), and Services and Support (3.94/5.0) in the 2023 Gartner Critical Capabilities for Personalization Engines Report.
Effective personalization begins with identifying and understanding your audience. Luckily, Insider helps you do just that. Hone in on your target audience with a laser-sharp focus, delivering experiences that not only resonate but also yield a higher return on investment. This is precision at its finest.
Insider’s real-time segmentation and triggers ensure your campaigns are always up to date, responding to changes in your audience’s behavior in the blink of an eye
Insider’s advanced algorithms analyze historical data to predict future behaviors, allowing you to stay one step ahead and create campaigns that hit the mark every time.
With over 120 rules and attributes, Insider lets you create segments that align with whatever your business goal, industry, or customer database.
Insider’s real-time segmentation and triggers ensure your campaigns are always up to date, responding to changes in your audience’s behavior in the blink of an eye
Insider’s advanced algorithms analyze historical data to predict future behaviors, allowing you to stay one step ahead and create campaigns that hit the mark every time.
Your audience is multi-dimensional, and so should be your segmentation. With over 120 rules and attributes, Insider lets you create segments that align with whatever your business goal, industry, or customer database.
‘’What I like best about Insider is the fact that it allows us to provide an individualized onsite experience for our customers according to their interests. Ever since creating interest-based personalized onsite experiences for our customers, we have seen an uplift in conversion rate and customer retention.’’
Digital Marketing Manager
Global department store
Delivering seamless, timely, and personalized customer experiences has never been easier. Leverage over 100 pre-built, marketer-tested templates to launch meaningful and personalized campaigns in minutes, not hours. Elevate your campaign’s impact with the most advanced, patent-pending Generative AI capabilities, letting advanced algorithms optimize content for maximum engagement.
Experience a personalization platform so good you’ll earn your customers’ gratitude in no time. Elevate customer engagement, deliver tailored experiences, and build long-lasting loyalty with personalized eCommerce experiences worth shouting about.
increase in AOV in one month
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in one month
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Return on Investment (ROI)
increase in conversions with Cart Reminders
increase in lead gen with Segmentation
Return on Investment (ROI)
in 12 weeks
uplift in conversion rate
increase in
lead capture rate
Return on
Investment (ROI)
increase in
lead collection
increase in conversion
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in 12 months
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lifetime value
“We needed a solution that would help us implement segmentation scenarios and deliver personalization at scale in order to boost engagement and drive conversions. Insider has helped us generate more than 26% increase in AOV within one month.”
Sam Hau
eCommerce Manager
increase in AOV in
one month
increase in conversion rate in one month
increase in mobile conversion rate
“We’ve managed to achieve 6X ROI from the [platform] already. Insider has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how…”
Group Head of Digital Marketing and eCommerce
Return on Investment (ROI)
increase in conversions with Cart Reminders
increase in lead gen with Segmentation
“I would absolutely recommend Insider. They are a great partner to work with. We work in a very agile environment and they are super responsive, always next to us with anything that we need, especially in peak times where we need quick solutions.”
Alejandra Salazar
Ecommerce Content Manager
Return on Investment (ROI) in 12 weeks
uplift in conversion rate
increase in lead capture rate
“We’ve seen more and more conversions that translate into showroom visits and test drive requests, which has led to more sales.”
Digital Marketing Manager
Return on Investment (ROI)
increase in lead collection
increase in conversion
“The partnership has exceeded even our most ambitious expectations. Last year we observed 72X ROI. We are so happy. With Insider, we finally have a unified view of each customer. We can identify previously unknown visitors, track their behavior and personalize their experience accordingly. We have seen exceptional results.”
CRM Manager
Return on Investment (ROI) in 12 months
channels activated
uplift in customer lifetime value
Experiment and optimize campaign performance with Insider’s built-in A/B testing tools. Identify winning combinations to drive higher conversions, increase customer lifetime value, and build loyalty. With A/B Winner Autoselection, Insider’s AI steers users to prime variations, saving you time from manual tasks and helping you unlock superior campaign potential.
Welcome to a new era of communication where every interaction is tailor-made to resonate across Email, Web, Mobile Apps, Web Push, and Messaging Apps. Insider empowers brands to deliver relevant messages using attributes such as loyalty status and discount affinity, combined with AI-based predictions to craft perfect experiences—every single time.
Unlock the full potential of your data with Insider’s industry-leading customer data platform.
Scale your coupon marketing strategy like never before by leveraging personalized coupons and deploying them across the customer journey.
Encourage opt-ins on your website and app with engaging and compliant opt-in collection templates.
Collect zero-party preference data from emails to tailor future recommendations. Leverage Insider’s AMP-powered interactive emails to create engaging email experiences.
Make your products and services a joy to discover with individually tailored experiences and recommendations at every touchpoint.
Scale your coupon marketing strategy like never before by leveraging personalized coupons and deploying them across the customer journey.
Personalize search results based on past and predicted behaviors. Offer AI-led search recommendations to help customers discover products faster.
Insider’s thumbnail-to-fullscreen experiences help get more eyes on products through a snackable storytelling format.
Directly impact your bottom line by turning casual browsers into frequent buyers with personalized offers, centeralized coupon management, and more.
Scale your coupon marketing strategy like never before by leveraging personalized coupons and deploying them across the customer journey.
Speed up the buyer’s journey on your website or app with offers they can’t refuse. Pick from a range of pre-built templates to engage users and drive more
Notify customers of discounts and offers regardless of their cookie acceptance status with Insider’s cookieless personalization solution, triggering personalized onsite experiences based on contextual data.
Unlock the full potential of your data with Insider’s industry-leading customer data platform.
Give anonymous customers a compelling reason to become known users by engaging them with interactive gamified experiences, tailored specifically to them.
Encourage opt-ins on your website and app with engaging and compliant opt-in collection templates.
Collect zero-party preference data from emails to tailor future recommendations. Leverage Insider’s AMP-powered interactive emails to create engaging email experiences.
Make your products and services a joy to discover with individually tailored experiences and recommendations at every touchpoint.
Leverage 20+ recommendation strategies, including bought together, user-based, and most valuable products. Auto-optimize recommendations by combining product attributes and user affinity to choose the best product to showcase for every slot.
Personalize search results based on past and predicted behaviors. Offer AI-led search recommendations to help customers discover products faster.
Learn more about Eureka
Insider’s thumbnail-to-fullscreen experiences help get more eyes on products through a snackable storytelling format.
Learn more about InStory
Directly impact your bottom line by turning casual browsers into frequent buyers with personalized offers, centeralized coupon management, and more.
Scale your coupon marketing strategy like never before by leveraging personalized coupons and deploying them across the customer journey.
Speed up the buyer’s journey on your website or app with offers they can’t refuse. Pick from a range of pre-built templates to engage users and drive more
Notify customers of discounts and offers regardless of their cookie acceptance status with Insider’s cookieless personalization solution, triggering personalized onsite experiences based on contextual data.
Personalization is the art of tailoring experiences to individuals based on their preferences, behaviors, and characteristics. It transforms interactions into meaningful connections by delivering relevant content, products, or recommendations, enhancing engagement, satisfaction, and ultimately fostering stronger, lasting relationships between businesses and their customers.
Start by collecting and analyzing customer data to understand preferences and behaviors, using a CDP like Insider. Use segmentation to group similar individuals, then craft content and offers tailored to each segment. Leverage automation and AI to deliver messages at the right time through preferred channels. Regularly assess campaign performance, fine-tune strategies, and use feedback to continuously refine your approach, ensuring that your campaigns resonate and drive meaningful engagement with your audience.
Personalization engines offer valuable benefits, enhancing marketing efforts and customer experiences. They drive improved conversion rates by tailoring content and recommendations to individual preferences to increase sales. Businesses can also increase average order value by suggesting complementary products. These engines automate campaign processes, ensuring effective and memorable outreach. Additionally, personalization engines use AI to analyze customer behaviors, fostering engagement through tailored content. Overall, they enable predictive insights and streamline marketing strategies for better results and customer satisfaction.
