Indonesia’s digital economy is predicted to be the largest in Southeast Asia by 2025, with a value of Rp 1,700 trillion. With digitalization, it massively increases the number of communication and messaging channels to create fragmentation in customer outreach and relationship management.

Consumers today prefer to engage with brands that understand them, respond to their behavior, interests, and feedback, and communicate with them with relevant, spot-on messages. Today’s best user journey needs to be elegant, frictionless, and timely, utilizing every channel consumers are familiar with and comfortable.

How do businesses tackle that fragmentation and juggle across web, mobile, app, and a growing number of cross-channels to engage and retain customers today? What strategies can CMOs, brand, and marketing leaders implement quickly to sustainable growth to user acquisition as the digital landscape becomes increasingly competitive?

This event pulls together established Indonesian brands and leaders in marketing automation technology to share insights into succeeding in a digital and mobile world by deep-diving into success stories, real-world experiences, and use cases.

Speakers

1. Winy Oktovianti as Digital Marketing Manager at iStyle.id
2. Alexander Christian as VP Head of Brand Marketing & Communications Group at LinkAja
3. Arifin Iskandar as Country Manager at Indonesia Insider