The Ultimate Digital Growth Guide for OTA Marketers

5 Proven Strategies for Winning at Mobile and Digital Disruption

Plus: 7 creative solutions for converting and engaging customers better, faster, and smarter than the competition

From the very start, online travel agencies (OTAs) have been about disruption. Taking the traditional offline business of booking accommodations and travel, and turning the model on its head. 

While OTAs have been leading the market share until now, by 2022 the market share is expected to be a 50/50 split between OTAs and hotels.

That’s why we’ve created this eBook for OTA marketers. Dive in to get an in-depth overview of how you can continue to disrupt the industry by converting and engaging customers better, faster, and smarter than the competition:

1. Shortening the travel-booking lifecycle—by speeding up the path to discovery and purchase
2. Creating a sense of urgency—successfully closing the sale
3. Improving the upsell—driving ancillary revenue to fuel overall business growth
4. Stopping booking abandoners in their tracks—by meeting travelers where they are
5. Keeping the conversation going—to convert one-time bookers into loyal, repeat customers

and 7 creative solutions for tackling critical KPIs, including conversions, revenue, sessions-to-transactions ratio, ancillary sales, booking recovery, return on ad spend (ROAS) and more.

Sit back and enjoy the read, as we cross-check and ready the doors for your brand’s take-off!