7 creative strategies for addressing fashion marketer’s 5 main challenges and KPIs including boosting profit margins, conversions, repeat purchases, and more.
When 97 percent of the global fashion industry profits are claimed by just 20 companies—12 of which have been members of this elite group for the last 10 years—for the rest of the players in the game, the winning strategy is all about disruption.
Changing the norms. Meeting evolving consumer preferences faster. Better.
Not just thinking digital first. Being digital. First.
While the top 20 fashion enterprises may be able to afford having ecommerce websites that disappoint and customer experiences that lack personalization—they can’t for long, and neither can you.
That’s why we’ve put this eBook together, with an in-depth overview of the top 4 challenges marketers are facing—
Making sure advertising dollars don’t go to waste—increasing the return on ad spend (ROAS) on your customer acquisition costs (CAC)
Compensating for the tactile experience of in-store shopping—eliminating the need for customers to touch, feel, or try out products before buying
Improving product discovery by getting personalization right—understanding how differences across age, gender, and lifestyle impact customer behavior, and helping customers overwhelmed by so many products to choose from to find exactly what they’re looking for
Winning the price (and promo wars)—without letting the competition lock you out of the game
Driving loyalty—earning trust from customers who will keep coming back, driving repeat purchases and increasing lifetime value
…and 7 creative strategies for improving the fashion industry’s essential KPIs—profit margins, conversions, repeat purchases, time spent on site, click-through rates, cart-to-detail rates and much more.