Luxury eCommerce Guide 2022

Online luxury shopping can be tricky to navigate. Do you have everything you need to deliver top-notch shopping experiences to your customers?

Luxury eCommerce is undergoing a radical transformation. In the past, shoppers would exclusively go to brick-and-mortar stores for legendary service and personalized attention.

But even as we get back to “normal,” some of the “temporary” behaviors (online shopping) that started during the pandemic have become permanent fixtures in shoppers’ lives.

Luxury brands that invested in digital saw how it could be a powerful source of revenue. And, shoppers discovered the convenience of researching luxury online and buying from the comfort of their homes.

Digital won’t replace the luxury in-store experience. Instead, it adds to the overall customer experience and streamlines the purchase cycle by giving luxury brands more channels and touchpoints for providing stellar personalized service.

Luxury is known for two things: quality and service. But how can marketers replicate that online and on multiple channels?

Luxury eCommerce doesn’t have to feel cold and impersonal. From high-quality visuals to enhanced product detail pages to personalized onsite experiences, marketers are just tapping into the transformational potential of digital.

Customer data platforms (CDPs) like Insider can help luxury marketers connect consumer data into unified customers profiles. These intimate views of customers allow marketers to segment shoppers by their affinities for a spot-on experience that makes their brand’s digital experience feel explicitly tailored to them.

What’s inside

  • Where are luxury brands focusing their attention?
  • How does the marketing mix enhance perceptions of value for a luxury brand?
  • How much do luxury brands spend on marketing?
  • Why traditional marketing for luxury brands isn’t enough?
  • Why do luxury brands need influencer marketing?
  • Cross-channel personalization use cases and how they impact luxury shoppers’ experience