Turkcell was exploring solutions that would help them stitch their vast amounts of customer data together to enable building experiences across multiple channels for their users. Being a telecommunications provider, Turkcell had a need for precise behavior targeting, hyper-personalization, and AI-powered algorithms that will be able to gather and segment user data for the highest marketing efficiency. Insider’s wide range of algorithms and better results during the PoC gave it the edge over other providers considered by Turkcell.
Initially, Turkcell had deployed a number of different, individual AI algorithms for product recommendations on their web and mobile applications. With Insider’s help, they aimed to automate this integral aspect of their customer experience to aid in improved sales.