Together with Insider, Traektoria was able to easily implement this promotion across all selected products. A countdown timer was used on the product pages to create a sense of urgency on the customer’s path to purchase. When someone landed on the page of a product that was included in the promotion, a promotional banner with a countdown timer was shown. Visitors were informed that they had 20 minutes to make their purchase if they wanted to take advantage of the 10% discount.
The visitors were not given a coupon code at this stage. Instead, the coupon was applied automatically at checkout when they went to complete their purchase. This meant that no copy/pasting was necessary and the customer’s journey was uninterrupted.
The promotion resulted in a 100% increase in the conversion rate for the selected products.
“Running a promotion across such a large number of products was a daunting process. But with Insider, it was easy. We were really impressed by the results, and also by the insights and support from the whole Insider team. It truly is a partnership; we were able to bounce ideas off each other and find the perfect solution to our challenge. There are so many more areas of opportunity with this technology, and we can’t wait to work with Insider and expand our optimization.”