Our plan was to start working on the onsite personalization that would deliver a truly remarkable user experience for our passengers. With insider we were able to take this to the next level with the help of their smart tool like exit-intent overlay, website banners and personalized web push notifications.
We’ve used these features extensively on our landing pages and noticed that our sessions, CTRs and conversion rates have improved a lot. In our line of business more people exit our page than convert, so were were taken back when we saw a 5% increase in conversions in just the first month. We’re very excited to see all the things that we can do with just one platform.
Moving forward, Justmylook is seeking to take advantage of Insider’s deep segmentation capabilities to help elevate their messaging to the next, level – increasing the effectiveness of their marketing and merchandising initiatives.
Insider is proud to partner with Justmylook on their mission to help their customers find their favourite beauty products… with the help of a great customer experience.
“The algorithms is what we love best- it ensure that a lot of manual effort from our side is saved. We also loved their push notifications suite – with the personalization features we were able to achieve a 5% increase in conversions in just the first month. “