Online betting is a highly competitive industry, with many different sites vying for players’ attention. It’s common industry practice to offer registration bonuses – where a new player is rewarded for signing up with a bonus amount of credit in their account. This can be a very effective first step in building a valuable, long-term relationship with a customer.
But with so much choice for potential players, how can online betting businesses make their offer stand out? STS wanted to explore this, with the aim of increasing new player registrations. They turned to Insider for advice.
People are easily put off by complex web forms, which is why these pages often have a high bounce rate. The first step for STS was to optimize their registration form, making it appear quick and easy to complete. Using Insider, the original, more complex, form was replaced with a simple three-step version that required minimal effort from users and made it easy for them to claim their bonus and start playing.
After the form had been optimized, the next step was getting new players to visit it. Using Insider, STS created a “first-time visitor” segment for visitors that had not been to the site before. Visitors from this segment were shown a prominent banner, encouraging them to register and claim their bonus. After clicking on the banner, the visitor was taken directly to the new-look form where they could quickly complete their registration.
The activities were a huge success, resulting in a 9% uplift in registrations.