Success Story
How OZSALE achieved 6.25X ROI per SMS send and a 6.07% increase in CVR with Insider
Architect
Web Push
6.07%
increase
in CVR
3.71%
increase in
“Add to Cart” actions
6.25X
ROI per
SMS send
Industry
Retail
Category
CDP
Channels
Web Push
Messaging
Solutions
Architect
InStory
“Thanks to Insider’s innovative tools, we’ve dramatically enhanced engagement and conversions across product pages, SMS, and automated journeys, achieving remarkable results with precision and efficiency.”
Nitin Bajaj, CFO
Executive summary
By leveraging Architect to automate customer journeys, OZSALE achieved substantial business growth, significantly boosting ROI and efficiency. Insider’s solutions were pivotal in driving these outcomes, with strategic optimizations—such as improved product page experiences and effective SMS campaigns—further helping to enhance conversion rates and cart recovery. These efforts not only streamlined customer engagement but also demonstrated the transformative power of Insider.
About OZSALE
An Australian online marketplace, OZSALE, offers a vast selection of top-branded products at significantly discounted prices. Shoppers can enjoy savings of up to 80% on popular brands across fashion, lifestyle, and luxury categories. Established in 2007, OZSALE is now a proud member of the Frasers Group.
Why Insider?
As an online marketplace with a focus on daily deals, OZSALE recognized the need for a robust platform to manage messaging and personalization across multiple touchpoints, ensuring maximum reach and efficiency. Insider’s expertise in omnichannel marketing and database management, combined with its ability to unify customer journeys and deliver targeted messaging across all channels, aligned perfectly with OZSALE’s objective of providing a seamless shopping experience, no matter how customers engage with the brand.
USE CASE #1
Enhancing product pages to drive a 6.07% increase in CVR
The challenge
OZSALE faced a challenge in boosting conversion rates and “Add to Cart” actions on its product pages, crucial touchpoints in the mid-funnel where customers decide to make a purchase. The brand needed an effective strategy to encourage more customers to take the next step toward completing their purchases.
The solution
To address this, OZSALE implemented a series of A/B tests focused on enhancing the product page experience. They used Social Proof to emphasize key messages, instilling confidence in potential buyers. Additionally, strategic changes were made to the presentation of discount prices, including adjusting their size, color, and location on the page to draw more attention and urgency.
These optimizations not only enhanced user engagement but also delivered substantial improvements in key metrics, driving more customers to complete their purchases.”
Nitin Bajaj, CFO
The results
6.07%
increase
in CVR
13.96%
increase
in CTR
3.71%
increase in
“Add to Cart” actions
USE CASE #2
Achieving 6.25X ROI per campaign with Insider’s intuitive SMS solution
The challenge
OZSALE needed a reliable and efficient way to reach customers through SMS, ensuring that promotional messages were delivered in a timely manner while keeping the process easy to manage.
The solution
To address this challenge, OZSALE implemented an SMS tool to send out major promotional messages, typically once a week. The tool allowed the brand to quickly set up and deploy these campaigns, making it a seamless part of its marketing strategy.
“Our SMS campaigns have proven incredibly effective, delivering a significant return on investment with minimal effort. It’s a powerful tool that allows us to engage customers quickly and efficiently.”
Nitin Bajaj, CFO
The results
6.25X
ROI per send
Minimal
setup time:
5 minutes per send
USE CASE #3
Using Architect to recover 16.8% of abandoned carts and enhance customer engagement
The challenge
OZSALE needed an efficient way to continuously engage with customers who abandoned their carts or browsing sessions, using automated journeys across reachable channels without requiring manual intervention.
The solution
To address this, OZSALE implemented Architect across both Email and Web Push channels to recover abandoned carts and browsing sessions. By leveraging a combination of these channels based on customer reachability, the brand ensured that each customer received the most relevant message in the most appropriate channel. This approach also eliminated the risk of customers receiving duplicate notifications via both Web Push and Email.
These optimizations not only enhanced user engagement but also delivered substantial improvements in key metrics, driving more customers to complete their purchases.”
Nitin Bajaj, CFO
The results
9.73%
CTR across
Web Push and Email
16.8%
of abandoned carts
recovered after click with Web Push
Summary
OZSALE implemented targeted strategies to overcome challenges in customer engagement and conversion. By optimizing product pages, leveraging SMS for timely promotions, and automating customer journeys with Architect, OZSALE significantly improved key metrics, including conversion rates, click-through rates, and cart recovery. These efforts not only enhanced the shopping experience but also drove substantial growth across their digital channels.
Looking ahead
With Insider, OZSALE aims to enhance site traffic and engagement by using Architect, enabling the automation of personalized messaging flows across multiple channels. By leveraging machine learning, OZSALE can identify the most effective channel for each customer interaction, ensuring a tailored experience. Additionally, the focus on on-site personalization campaigns will optimize customer journeys, contributing to the overarching goal of delivering a seamless and engaging shopping experience. Looking ahead, OZSALE plans to expand its App offering and further integrate Insider’s capabilities within that channel to improve CX.
Favorite feature
Architect
OZSALE’s favorite Insider feature is Architect which has enabled the brand to send timely and relevant messages to its customer base.
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