A recent study found that the average smartphone user clicks, taps or swipes on their phone 2,617 times per day, across 76 separate sessions*. That’s a lot of time spent interacting with their device.
NTV wanted to capture their mobile audience’s attention and secure their place as Europe’s number one mobile news app. To do this, they needed to boost app engagement. By encouraging users to interact more with the app, the business would increase pageviews and thus ad revenue.
The open rate for push notifications was an impressive 8.45%, which equates to 1.6 million sessions.
“We know that people are interacting with their phones more now than ever before, and it’s often their main channel for the consumption of news. People want, and expect, information instantly. Using push notifications allowed us to capture the user’s attention no matter what they were doing on their phone, and alert them to breaking stories. Insider enabled us to send millions of messages with ease, and we were delighted with the results. We will continue to use this method to increase app engagement to reach our greatest business goals.”
Digital Project Manager