Sempeak entered the game leveraging Insider’s AI-backed Predictive Ad Audiences (PAA) audience lists. Alongside Insider’s PAA audience groups, Sempeak also resorted to audiences from Google Analytics, such as certain event-performers, and smart lists, for example, and Google Ads, such as cart addition and product viewers, for instance.
During a 13-month period, all selected audiences were integrated with more than 10 ad groups each containing different sets of creatives within different campaigns. For a healthy and objective comparison, during that period, all ad groups comprising of the same sets of creatives were targeted using two sets of remarketing lists.
The outcome was unmatched! Between July 2017 and August 2018, Monster Notebook’s Google Display Remarketing campaigns saw a 2.9X ROAS growth, using Insider’s AI-backed Predictive Ad Audiences, where PAA created remarketing lists with high purchase intent for Sempeak’s team to use on Google Ads.