MODO is an Argentinian fintech
company that coordinates efforts
with more than 35 banks to provide
users the possibility to send money
and make payments from one single
place, among other functionalities.
Their purpose is to transform the
everyday way you interact with your
money, digitalizing this experience in
a simple, safe and convenient way.
More than 9,000,000 users and
500,000 merchants already belong
to the MODO ecosystem, using this
solution to carry out their financial
Founded in: 2020
Operates in: Argentina
MODO wanted to encourage the usage of their app and signing up to their services for users across different stages in their sales funnel, like new users, users who haven’t signed up, and more.
Understanding MODO’s market position and their audience, the team at Insider helped MODO deploy the mobile app suite. Between Jan-Apr 2022, almost 200 push campaigns were created, as well as almost 50 In-App campaigns. MODO also extensively uses the surveys and NPS features in-app, in order to get feedback from their users.MODO saw high engagement rate in the In-App campaigns, with figures 10% above industry average. Automated pushes also display excellent engagement rates, with 7.40% open rates. Furthermore, over 50 million push notifications were sent. Even as MODO strongly increases its user base, engagement figures remain stable.
MODO wanted to send useful emails that get opened, and create customer experiences across different channels that seamlessly come together to create smooth journeys for each user.
The customer success team helped MODO implement email campaigns, both standalone and in crosschannel customer journeys as well, using Architect. MODO developed different user flows and journeys with Architect, based on user behavior. These journeys allow MODO to have a more assertive communication flow with their user base, while also reducing their internal effort and workload, since journeys are now completely automated.
On emails sent with just the Newsletter product, MODO had an open rate of 22%. On the emails sent with Architect as part of different customer journeys, there was an open rate of over 39%. Additionally, the pushes sent with Architect had over 7.8% of open rate, 70% higher than the open rate of single pushes.
Modo expects to keep up with its growth by increasing activation rate for the
MODO app through triggered, segmented journeys. Plus, they seek to deepen their understanding of user flow through surveys, and create action plans in order to reduce drops in the funnel through in-app templates, app push, and email. MODO team also aims to send attributes and events to Insider in order to increase capabilities of marketing actions and deepen segmentation so as to increase user
engagement and activation
"Insider’s value proposition meets three requirements any tech company should have: a great product at an affordable price and with a personalized customer experience. Having a great customer experience was the key to build confidence between both teams throughout our partnership and overcome challenges together”
Growth Marketing Director at MODO