Levi’s achieves 235% higher product page views by delivering personalized product recommendations using Smart Recommender


higher product page views Smart Recommender


lower exit rate Smart Recommender

About Levi’s

Levi Strauss & Co. is an American clothing company known worldwide for its Levi’s brand of denim jeans. It was founded in May 1853 when German immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a west coast branch of his brothers’ New York dry goods business.

Today Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. They design and market jeans, casual wear, and related accessories for men, women, and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™ and Denizen® brands.

Founded in: 1853
Numbers of stores: 3100
Operates: Worldwide
Number of employees: 15,100

Executive Summary

Levi’s has had a long, successful history working with Insider as their growth partner for over three years. In this period, they mainly implemented two products – mobile and web suites. After having had a positive impact on their growth with these products over the years, Levi’s finally decided to have a digital growth touchpoint to reevaluate and add more products. 

They decided to use Smart Recommender to improve personalized recommendations on their website and enhance the customer experience provided by them online. They found the recommendation engine very simple and easy to use, complemented by great customer support that ensured help was available when it was needed.

With this implementation, Levi’s wished to transform their product page views and improve sales and revenue from this increased traffic. 

Encouraging product discovery using personalized, smart recommendations

Challenge: Levi’s aimed to increase the traffic on their product detail pages, and thus, improve their conversions and sales

Solution: Insider’s team helped Levi’s in creating a “For You” page that was filled with tailored recommendations from Smart Recommender for each user based on their behaviors, search history, and preferences. Related products were recommended on this page, from where users could click to go to individual product pages for more details. 

Result: The product page view rate for users who visited the “For You” page was 235% higher than those who did not. The bounce rate from the “For You” page was also 8% lower than the rest of Levi’s website.

Looking Ahead​

Levi’s plans on using Insider’s aggregated data to create shopper personas, with fully customized “For You” pages for each of these personas. 

“There are two reasons why we have worked with Insider for three years already and continue to do so - firstly, the team that supports us is incredibly trustworthy and we can leave our campaign management in their hands, knowing that they are equally invested in our growth like ourselves. Secondly, their technology has never failed us and has consistently delivered results that surpass our expectations. With the growth we’ve achieved over the years, we know we are looking at a continued association with Insider for a long time to come.”

Sedef Ala Binici

Marketing Manager

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