Insider’s Ad Audience product was used to leverage likelihood segmentation in Google Adwords campaigns and the efficiency of the campaign was measured by comparing ROAS metrics.
The result was a notable 239% uplift in ROAS (Return on Ad Spend) compared to the non-predictive campaign. With Insider’s predictive marketing technologies, the luxury brand managed to deliver relevant content to visitors, while driving revenues by optimizing ad spend.
“Insider’s disruptive predictive technology produced highly impressive results for us and I think the way we use digital advertising is transformed forever. We optimized our digital marketing budget and efforts to a great extent. Now, our goal is to leverage predictive segmentation further to optimize all aspects of our marketing activities.”