The brand achieved a 381% conversion rate uplift on their sales from Facebook Ad Campaigns, which is their major channel for digital advertising. The campaign was the first time when the brand achieved higher conversion rates on the same ad budget. Also with Facebook’s Lookalike Model, the company was able to acquire new customers through a single campaign.
“I was personally amazed to see this Facebook ad campaign produce such profitable results. I realized we didn’t really make full advantage of our digital ad campaigns before using predictive segmentation technologies. Insider’s marketing consultants and account managers continuously made suggestions about bid management and regularly tracked to help optimize the performance of the campaign. With small changes at the course of the campaign, we achieved 3.8 times higher conversion rates and acquired new customers. The result absolutely stunned me!”
Head of eCommerce Operations