How Inter Cars drives mobile engagement and conversion


I’M Inter Motors is a brand of Inter Cars dedicated to motorcycles: clothes, parts, and accessories. They have the biggest network of 40 retail stores in Poland and the eCommerce platform Their ethos is “customer value proposition through well-stocked stores and fast e-commerce”.

Every customer is different. Inter Cars wanted to understand their customer journeys

The challenge facing Inter Cars was creating and effectively tracking customer journeys. Inter Cars realized the need for tailor-made experiences in order to win customer attention and retain loyalty.

Each customer is different with a variety of needs” says Jakub Gierszyński, eCommerce and Marketing Director at Inter Cars. Adding to this the variety of devices used by customers; personalized marketing was a challenge.

How do customers end their purchase journey? Online or offline?

Inter Cars needed an easy to integrate platform that would help manage real-time marketing and customer data—an all in one platform with an easy and intuitive interface. 

In order to deliver truly personalized experiences, Inter Cars needed to know how a customer would finish his/her shopping journey. Would it be via eCommerce or their retail stores?

Insider’s Solution

Insider’s platform helped track a lot of touch-points such as session information, previous purchase, geo-localization and device types, Using Insider’s recommendations engine – Smart Recommender, and visitor-intent identification tool, Inter Cars was able to recommend the most convenient way for customers to complete their purchase.

Creating a smooth user journey by identifying visitor-intent and geolocation 

The team at Inter Cars worked closely with Insider to implement a smooth user-journey that woked by identifying user-intent, helped users find relevant products and smart recommendations based on user behavior and proximity of the nearest store to provide each user with the most convenient way for them to complete their purchase.

Looking Ahead 

Over the next 3 months, Inter Cars plan to increase the sales conversion of their website by 15% and on mobile devices by 30%. Using Insider desktop web and mobile web push along with AI-powered Smart Recommender, Inter Cars aims to understand each unique customer, engage them with contextual recommendations and pave the way for a smooth and convenient purchase journey.

“We were impressed with the effortless integration and ease of the whole process with Insider. The team has been a vital part in supporting our work and an extended part of driving our business goals. Given the short span of campaign period, we had managed to see great ROI results in only the first month of collaboration, very impressive given the length of time given to complete.”

Janice Chow

eCommerce Manager

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