Organic search (Google and other search engines) has been CNN TURK’s top source of traffic and their returning visitor numbers were decreasing.
CNN TURK and Insider joined forces to mitigate these issues and improve brand loyalty for CNN TURK’s website.
By building brand loyalty, any brand is able to directly impact their bottom line, as loyal followers are the most potent brand-advocates — they could bring in more followers and readers via promotion on social media, word-of-mouth referrals, reviews and more — as well as provide you with critical feedback that’s instrumental in shaping your business going forward.
CNN TURK had clear goals in mind: Leverage web channels to nurture returning visitors, inculcate brand loyalty and drive more traffic as a result.
With Insider, CNN TURK was able to foray into advanced methods of using web push.
Insider’s growth consultants provided vertical-specific best practices to tackle the challenges CNN TURK was facing.
Web Push was now split into:
1. Bulk Web Push Notifications – People who opted in to receive web push notifications on CNN TURK’s website received web push messages based on top, breaking or other news.
When CNN TURK started sending web push notifications with Insider, they saw a 10x increase in returning visitors, instantly.
CNN TURK was able to reach out to 14 times more people via web push within 7 months, that is, between August 2017 – April 2018.
Segmented web push saw 3x more returning visitors compared to bulk push. At times, segmented web push performed 12x better than bulk push as well.
In just a year, Insider’s web push solution brought 36x more sessions to CNN TURK. Also, CNN TURK saw a 175% increase in returning visitor sessions.
“Insider’s Platform has worked wonders for us. It is incredible to see a 175% uplift in our returning visitor sessions compared to the time when we just started our work with Insider. The smart web push segmentation has helped us provide our readers with more value and inculcate a following among them. We will continue to explore Insider’s features to deliver better experiences to our valued followers.”
Content and Business Development Director