Bremont wanted to make a strong mark in the luxury watch industry by interacting with clients in interesting new ways and leveraging both online and offline mediums to tell deep and compelling stories.
Before Insider came onboard, Bremont’s existing tech stack was basic and not conducive to support its new, ambitious client communication strategies. The company operated with Microsoft Dynamic CRM, which worked manually to extract data. This proved ineffective in keeping pace with Bremont’s digital email marketing campaigns. Also, the support team was unable to provide comprehensive answers on data, opportunities on how to better leverage the company database, and interact with clients in the right way. Bremont realized the platform was too manual and not able to fulfill its needs.
Insider filled all the gaps for Bremont. The depth and capability of its Growth Management Platform, and its aggregated suite of tools offered a number of unique features and functions, and combined personalization with customer communication to offer a right-fit tech stack to Bremont.