Success Story
Belgian Cycling Factory choses Insider to unify data and build personalized customer journeys to maximize CLTV and drive revenue
Personalization
TTV
Gamification
ROI
delivered
within 6 weeks
6X
faster campaign
execution
Industry
Retail
Category
Personalization
Channels
Onsite
Solutions
CDP
Architect
No one bike fits all, and this is also true of customer experiences. Insider is the perfect partner to help us deliver personalized customer journeys that unlock new revenue and maximize customer lifetime value.”
Gert Thora, Chief Information Officer
USE CASE #1
Ensuring a rapid implementation to deliver ROI in days
The challenge
Belgian Cycling Factory needed a new CDP, fast. Its existing contract was ending in six weeks and it was crucial the team didn’t lose access to data or lose momentum on its marketing strategies. It needed a provider who could deliver fast time to value.
The solution
Many vendors said such a quick implementation wasn’t possible. But Insider was confident it could get Belgian Cycling Factory up and running in no time at all. After all, Insider’s platform is ranked #1 for fastest time to value on G2.
Thanks to Insider’s expertise and step-by-step implementation guidance, it took just three days to get Belgian Cycling Factory’s first email campaign up and running. Insider’s easy-to-use interface made campaign creation quick and hassle-free—something Belgian Cycling Factory wasn’t used to with its previous supplier.
The results
ROI
delivered within
6 weeks
USE CASE #2
Gaining a 360-degree customer view with Insider’s actionable customer data platform
The challenge
Belgian Cycling Factory’s previous CDP required developer-level expertise, which left its marketers frustrated and unable to use data effectively. It needed an enterprise platform that was powerful, intuitive, easy to use, and most importantly, designed for marketers.
The solution
The results
6X
faster campaign
execution
USE CASE #3
Increasing CLTV with personalized, cross-channel customer journeys
The challenge
Belgian Cycling Factory had over 2 million customer profiles which offered huge potential for upsell and cross-sell—a marketing tactic it had yet to tap into due to slow systems and long delays with its previous provider.
The solution
Using Insider’s cross-channel journey orchestration tool, Architect, the marketing team created personalized customer journeys that responded to users preferences and behaviors.
Rather than relying on generic batch and blast emails, Architect enabled the marketing team to send relevant, contextual, and timely messages across the entire customer lifecycle, driving customers back to site and maximizing customer lifetime value.
Insider is a fantastic platform. It’s an integral part of our tech stack philosophy: transparency, scalability, connectivity, and intuitivity. Our expertise in the cycling industry helps us distinguish ourselves from the competition, and Insider’s platform helps us communicate our unique brand message across our digital channels.”
Gert Thora, Chief Information Officer
Looking ahead
Belgian Cycling Factory is looking to feed product data into Insider’s platform to provide more personalization on a product-by-product basis. It’s also working on building a range of AI-driven marketing campaigns and messaging for its customer base to ensure relevant, timely, communication to build brand loyalty. The key campaigns its currently exploring are back-in-stock alerts and personalized product recommendations such as “Often bought together” and “Complementary products”.
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