“Insider’s Predictive Ad Audiences product completely changed how we approach customer experiences. Now we know which visitors are more likely to make a purchase on our desktop and mobile websites and solely target these visitors in AdWords. Likelihood to Purchase predictive segment helped us solve our mistargeting problem, while helping us make smarter investments. We are impressed with the increase in our key performance metrics and look forward to experimenting with other predictive segments within the Insider Growth Management Platform. ”
Erdem Aklan
Marketing & eCommerce Manager