Being one of the world’s largest transportation solution providers, the diverse locations of Aramex’s customers are at the core of its business. Aramex’s customer base spans more than 20 countries, including Malaysia, Singapore, Indonesia, Kenya, Uganda, and Tanzania. The type and availability of delivery services varies according to those users’ locations.
Aramex had difficulty in segmenting its users based on their location. They wanted to put the right information in front of their customers in real-time, making it easy for them to find the exact information they needed, and stimulate conversions.
The results were beyond expectations. Thanks to Insider’s geo-targeting personalization solution, Aramex was able to deliver country specific messages to each customer and saw 41.18% uplift in conversion rate.
“Insider gives us enormous power to deliver unparalleled customers experiences, understanding their basic needs and responding in real-time. Before, we didn’t have the opportunity to present relevant content to customers based on their location. With Insider we are able to create, implement and test personalization campaigns quickly and get the most out of our website.”
Chief eCommerce Manager